Report on International Business | Alibaba.com
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Added on 2020-02-24
Report on International Business | Alibaba.com
Added on 2020-02-24
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Running head: INTERNATIONAL BUSINESSInternational Business: Alibaba.comName of Student:Student ID:Name of University:Author’s Note:
1INTERNATIONAL BUSINESSTable of ContentsIntroduction:....................................................................................................................................3Company Profile:.............................................................................................................................3Industry Analysis:............................................................................................................................5Porter’s Five Forces:....................................................................................................................5Barriers to Entry:.....................................................................................................................5Buyer bargaining Power:.........................................................................................................5Supplier Bargaining Power:.....................................................................................................6Availability of Substitutes:......................................................................................................6Competition:............................................................................................................................6Environmental Analysis:.................................................................................................................7PESTEL Analysis: China............................................................................................................7Political Factors:......................................................................................................................7Economic Factors:...................................................................................................................7Social Factor:...........................................................................................................................8Technological Factor:..............................................................................................................8Environmental Factor:.............................................................................................................9
2INTERNATIONAL BUSINESSLegal factor:.............................................................................................................................9PESTEL Analysis: Australia.......................................................................................................9Political:...................................................................................................................................9Economical:.............................................................................................................................9Social:....................................................................................................................................10Technology:...........................................................................................................................10Environmental:......................................................................................................................10Home versus Host Country effect on HRM:.................................................................................11Conclusion:....................................................................................................................................12Reference:......................................................................................................................................13
3INTERNATIONAL BUSINESSIntroduction:This report would take into account the opportunities along with threats that is beinggenerated by globalization. This design would be ably supported with the help of a MNC fromthe markets of emerging nature. This report would be focusing on Alibaba.com which has itsbase in China and has been productively establishing itself in the global market through theprocess of innovation and strategic plans of marketing. The report would be highlighting the factthe ways Alibaba.com have been able to recognize the opportunities and threats existing in theglobal market of Australia for spreading its wings in that market. Moreover, the report would becontrasting the dissimilarity between setting up of the market within the home country and hostcountry. Porter’s Five forces along with PESTLE analysis would be sued in evaluating theexternal and developed factors of both China and Australia. Company Profile:Alibaba Holding Limited, an e-commerce company is based in China that is in thebusiness of facilitating the transaction of services between two units. This e-commerceorganization has been offering consumer to consumer services, business to business and businessto consumer services of sales through its global website. Another service that is being providedby the organization takes in the search engine shopping, services of electronic payments and dataservices of cloud computing. It was in the year 1999 that Alibaba started its journey through theinitiation of the website alibab.com that gathered proceeds of $170 billion in the year of 2012(Brewster, Mayrhofer and Smale 2016). Alibaba has become the biggest retailer on global basishaving its operations in more than 190 countries. The e-commerce business has become the
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