Boost Juice's International Marketing Strategies for Launching in America

Running head: International marketing
International marketing
2018

International marketing
Table of Contents
Introduction.................................................................................................................................................3
Marketing techniques used by Boost Juice in Australia...............................................................................3
Marketing techniques that would work in America.....................................................................................4
Culture differences in both the countries.....................................................................................................4
The three theories that can be applied..........................................................................................................5
Recommendations.......................................................................................................................................7
Conclusion...................................................................................................................................................7
References...................................................................................................................................................8
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International marketing
Introduction
The primary motive of this paper is to discuss and outline marketing strategies that are adopted
by Boost Juice in Australia. The company has decided to launch its juices in America. For this
purpose, the company has to make innovative and dynamic strategies in America to stay in the
international market. Boost Juice is am retail Australian company that deals with enormous
health products like protein, smoothies, energy drinks and juices. The three theories including
segmentation, marketing mix and hofstede communication theory have been explained in the
task widely.
Boost Juice is an Australian retail outlet that mainly specializes in selling ample of smoothies
and fruit juice. Boost Juice was incorporated in 2000 with its headquartered is located in
Melbourne, Australia (Boostjuice, 2018). The company has expanded and explored its business
internationally with stores in South Africa, Europe, Asia, United Kingdom and India. The main
mission of Boost Juice is to provide healthy and tasty juices and smoothies to the customers
across the globe (Boostjuice, 2018).
Marketing techniques used by Boost Juice in Australia
It is analyzed after the various studies that Boost juice uses innovative and unique market
techniques to compete with rivalries globally. Boost Juice has been able to uplift its profitability
and outcomes in Australia by using innovative marketing techniques. The company uses
marketing mix strategy that covers 4Ps such as product, price, promotion and place. Product
strategy is essential to manufacture and introduce new and healthy products globally. In pricing,
the firm uses low cost pricing strategy to earn maximum profit margin. Aside this, place strategy
is initiated by the corporation to provide fresh and tasty juice to the customers. Besides this,
Boost Juice invest huge amount into the advertising and marketing strategy to encourage its
products and services. This strategy helps in making a dynamic and unique brand position in the
minds of the key target audience. Along with this, the firm also uses porter business level
strategies to compete and strive with rivalries internationally. It is reported that Boost juice also
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