Boost Juice Company Marketing Strategies in Australia and China

INTERNATIONAL MARKETING 1
International Marketing
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INTERNATIONAL MARKETING 2
International Marketing
Marketing strategies used in Australia
The marketing mix of the company is analyzed first in order to determine the market
strategies used by Boost Juice Company in Australia. The marketing mix refers to a collection of
actions, or techniques which an organization uses to promote its product or brand in the market.
The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place. Nevertheless,
nowadays, the marketing mix increasingly includes several other Ps like Packaging, Positioning,
People and even Politics as vital mix elements. As an international marketing manager, I will
study the 4Ps of the market mix of Boost Juice Company ( Prezi Inc., 2018). Secondly, SWOT
analysis would help us to study the strengths, weaknesses, threats, and opportunities of the juice
company. Boost Juice Company offers fresh juice to their clients with the aim of encouraging a
healthy lifestyle in Australia (Boost Juice, 2019). For instance, from high cases of obesity
among the children in Australia, people have opted to be taking health foods to curb the problem
in the country.
Among the customers of Boost juice, 50% of them are students and young people while
40% constitutes the parents and the rest of the retailers. The remaining share is occupied by the
executives in the offices of the company. Majority of the customers are females who have a high
preference of the juice. We have been using the 4Ps to target male individuals in the market. We
offer different varieties of juices in the country to improve the customer's satisfaction. The
company has developed its own brand of juice through innovation. We offer affordable prices to
our customers which have enabled us to be highly competitive to our competitors (Boost Juice ,
2015, p. 5).

INTERNATIONAL MARKETING 3
Proper marketing strategies like affordable prices, unique customer experience have
helped our market to be in a good position compared to other companies that have failed to peak
in Australia (Boost Juice, 2017, p. 13). We have opened many retail shops within Australia
that help us in distributing our brand to all corners of the country. We also have retail outlets in
other countries and its one of the marketing strategies that has helped our company to perform
better.
With the application of Porter's Five Sources, we have managed to deal with the
competition from our competitors all over in Australia (Indiatsy, Mwangi, & Mandere, 2014,
p. 2). We were able to notice the potential and capabilities of the new companies that has
entered the market and thus improve our standards. We were capable of measuring the powers of
our suppliers and our customers. For the company to do well in Australia, we managed to satisfy
our customers through the supply of t products at the right time. We also experienced threats of
the substitute goods that were mostly the fast foods which were supplied by other companies.
Most of them did not do well in the market because people had already learned the importance of
healthy foods.
Our strength is innovation and convincing approaches which we offer to our clients about
the brand. As a company, we have an opportunity of extending our market to Asian countries
like China. As an international manager, I am advocating for more marketing and advertisements
to enable the company to makes it in China. We use the 4Ps which abbreviates Product, Price,
Promotion, and place. Our product is the juice brand which we sell at affordable prices.
Promotions are done through advertisements and through the internet and word of mouth to
target places like China ( Private Media Pty Ltd, 2011, p. par. 1).