Boost Juice's International Marketing Strategies

Running head: INTERNATIONAL MARKETING
INTERNATIONAL MARKETING
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1INTERNATIONAL MARKETING
Executive summary
Boost Juice is one of the popular juice manufacturer brand in Australia. In fact, the company
has a great market capitalisation in the country. Recently, the company intends to expand its
business in overseas market and United States is identified as the best option for them. As far
as the Australian non-alcoholic beverages market is concerned it can be argued that there
large number of giant beverages companies in the market that can give enormous competition
to Boost Juice. Therefore, the report rightly mentions the existing market segmentation of
Boost Juice. Besides this, business tools like marketing mix and the Hofstede model are also
implement in order to get in-depth perception. In a conclusion, there are some
recommendations that can help Boost Juice to establish a better market orientation in US.

2INTERNATIONAL MARKETING
Table of Contents
Introduction....................................................................................................................3
Discussion......................................................................................................................3
Marketing techniques in Australia.............................................................................3
Market segmentation theory...................................................................................4
Segmenting.............................................................................................................4
Targeting................................................................................................................4
Positioning..............................................................................................................4
Relevance in United States.........................................................................................5
Product...................................................................................................................5
Price........................................................................................................................5
Place.......................................................................................................................5
Promotion...............................................................................................................6
Cultural difference.....................................................................................................6
Hofstede’s communication theory.........................................................................6
Recommendation............................................................................................................8
Conclusion......................................................................................................................8
Reference........................................................................................................................9

3INTERNATIONAL MARKETING
Introduction
Boost Juice is considered to be one of the major beverages company in Australia. The
company was founded in 2000 by an enthusiastic entrepreneur Janine Allis in Adelaide,
South Australia. Recently, Boost Juice has more than 500 stores surrounded in 13 countries
(Boostjuice.com.au 2018). The best part of the Boost Juice is its healthy living beverages and
taste. Based on this understanding, this report is going to discuss the marketing possibilities
for the Boost Juice in both Australia and Untied States. There are cultural differences and
different marketing strategies that are responsible to facilitate a better framework of
understanding. In fact, the report also encapsulates various theories and models in order to
create a better understanding.
Discussion
Marketing techniques in Australia
A different type of marketing techniques can be identified regarding the marketing
techniques and segmentation of Boost Juice in Australia. As far as the product specification is
concerned, Boost Juice provides health drinks and juices made of fruits and vegetables. As a
matter of fact, the purpose of the Boost Juice is to provide healthy food products to the
Australian people and encourage them to maintain a better and healthier lifestyle (Adner,
Ruiz-Aliseda and Zemsky 2016). This can be identified as a strategic measure for the
organisation to maximise its customers as far as possible. In this context, the sustainable
missions and vision of providing healthy foods and encouraging healthier lifestyle facilitates
the strategic advantages of the organisation and provokes it to expand its market.