Boost Juice Brand's Marketing Techniques in Australia and America: An Analysis

Running head: INTERNATIONAL MARKETING
International Marketing
Name of the Student
Name of the University
Author note

1INTERNATIONAL MARKETING
Executive Summary
The report has helped in the overall analysis of the different kinds of marketing techniques
which are being used by Boost Juice Brand in the Australian market. The different kinds of
segmentation, marketing mix and the Hofstede’s Cultural Dimension theories are being used
which helped in managing the effectiveness of the marketing theories in an efficient manner.
Lastly, the recommendations have been provided which helped in managing the different
kinds of aspects in an effective manner.

2INTERNATIONAL MARKETING
Table of Contents
Introduction................................................................................................................................4
Marketing Techniques Used by Boost Juice in Australia..........................................................4
Marketing Techniques Used in Australia would Work in America...........................................5
Cultural differences that influence Marketing Decisions in both Australia and America.........7
Recommendations......................................................................................................................9
References................................................................................................................................11

3INTERNATIONAL MARKETING
Introduction
The report helps in the entire analysis of different marketing techniques which are
being used by Boost Juice Brand in Australia. The proper discussion of the marketing
techniques used in Australia by Boost Juice will work in America as well. The cultural
differences are required to be discussed which will help in influencing the marketing related
decisions in both America and Australia as well.
Marketing Techniques Used by Boost Juice in Australia
Marketing techniques is the long term and forward-looking approach wherein the
main approach is planning with the major fundamental goals of achieving the sustainable
competitive advantage in the entire market. The marketing mix is required to be analysed in
such a manner which has helped them in increasing their competitive advantage in the
Australian market.
The marketing mix elements of Boost Juice are discussed as follows which are being
followed in Australia:
Price is the first aspect in which brand Boost has recognized necessity of having the
good pricy policy which helps in meeting the demands of the customers. The brand has
several competitors in the market, however Boost Juice tried to capture the entire competitive
market by maintaining the low prices and maintaining the quality of the product at the
same time as well. The company has tried to offer the strong hold over the market by offering
the economical kind of priced juices and this helps the brand in becoming effective
(Demangeot, Broderick and Craig 2015).