Boost Juice Brand’s Marketing Techniques for International Expansion

International Marketing

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Contents
Introduction...........................................................................................................................................1
Boost Juice Brand’s marketing techniques............................................................................................1
Marketing techniques that can also be utilised in America....................................................................2
Cultural difference effecting marketing decisions in both the nations...................................................2
Applied theories....................................................................................................................................3
Hofstede communication theories......................................................................................................3
Market segmentation.........................................................................................................................3
Marketing mix...................................................................................................................................4
Recommendations.................................................................................................................................4
Conclusion.............................................................................................................................................4
REFERENCES......................................................................................................................................5

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Introduction
Many companies have expanded their business in other parts of the world. In the success of
the expansion process, marketing plays a very decisive role. Boost Juice is an Australian
retail outlet dealing in the business of selling fruit juices and smoothies (Menzies and Orr,
2014). It is also having its franchising in other parts of the world and now it wants to expand
their business in United States. This report highlights the marketing techniques used by the
Boost Juice Brand in both Australia and America. Cultural difference between the two
countries that could affect the decision making of the organisation has been highlighted.
Boost Juice Brand’s marketing techniques
Different marketing techniques are used by the brand. Some of them are as follows:
 Relationship marketing: They offer fresh and high quality juice in their outlets which
helps in enhancing the bonds with customers. It is a technique that improves the
customer loyalty.
 Internet marketing: Most of the people are connected with the internet mediums hence
it acts as place where many details about the products and services can be shared.
 Transactional marketing: Retailers attracts potential customers towards their products
by the help of coupons, discounts and large events. It helps in enhancing the sales and
encourages target section to buy products from their outlets.
 Paid marketing: There are many people sources on which company promotes its
products and pay those sources. Some of the most common paid advertisements are
television, print media, pay per click and other internet sites.
Marketing techniques that can also be utilised in America
Marketing technique that would also work in America is:
 Transactional marketing: This marketing will be valuable in America as the people
love to get discounts. A psychological attraction is created by the retailers by the help
of shopping discount with the help of coupons on every purchase (Ahmed and Rafiq,
2013).
 Internet marketing: America being a technologically advanced nation having almost
all the people connected with internet mediums provides an excellent opportunity to
the firms to do their marketing using Internet mediums.