This presentation discusses the challenges faced by NewYorker, a small scale supermarket in New York City suburb, and suggests solutions to increase sales and revenue generation. The presentation covers stages such as establishing agreements with customers, diagnosing problems faced by NewYorker, formulating solutions, implementing and reviewing promotional strategies, and interventions such as acquisition of smaller supermarket and appointing famous personality to endorse its brand.

Overview of Collaborative Consulting Cycle

This assignment provides an overview of the collaborative consulting cycle and the phases involved in the consulting process. It discusses the activities and objectives of each phase, highlighting the importance of collaboration between the consultant and the client. The assignment also mentions a five-phase model for the consulting process, including entry, diagnosis, action planning, implementation, and termination.

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Boosting Sales at NewYorker-The Supermarket - Desklib

Boosting Sales at NewYorker-The Supermarket

Marketing

(PDF) Promotional Activities and Customer Satisfaction

Presentation

This report focuses on the marketing campaign of Adidas Ultra Strike M running shoes and the digital marketing approach used by the company. It covers the campaign objectives, measurement of success, campaign plan, and communication strategies used on Facebook, Instagram, Twitter, YouTube, and the company's website. The report also includes a reflection on the importance of digital marketing and its benefits for companies.

Design and Creativity

Mechanical Engineering

Adidas Ultra Strike M Running Shoes Campaign: A Digital Marketing Approach

This presentation outlines an integrated marketing plan for Coca Cola, including its competitors, target audience, and recommended IMC strategies. The plan aims to increase sales, strengthen competitive advantage, and improve the position of fruit juice and warm beverage products in the international market. The presentation also includes a 6-month media schedule for Coca Cola and criteria for choosing the marketing communication mix. References are provided for further reading.

Integrated Marketing Plan of Coca Cola

This report discusses the marketing mix, marketing theory, and Gantt chart for the Point and Know application. It explores how these strategies can be used to promote the application and increase tourism activities in the USA. The marketing mix includes product, price, place, promotion, people, process, and physical evidence. The marketing theory focuses on segmentation, targeting, and positioning. The Gantt chart outlines the project activities for the application development.

Marketing Mix, Marketing Theory, and Gantt Chart for Point and Know Application

Marketing Communication Techniques and Methods

This article discusses the importance of promotion strategy in the marketing mix and how Sainsbury's, a leading superstore chain in the UK, uses various promotional tools to connect with customers and increase profits. It explores the use of traditional advertising methods such as newspapers, billboards, and television, as well as modern techniques like social media marketing. The article also highlights the use of sales promotions, personal selling, and celebrity endorsements to enhance the company's presence and attract a larger consumer base.

Boosting Sales at NewYorker-The Supermarket

End of preview

(PDF) Promotional Activities and Customer Satisfaction

Adidas Ultra Strike M Running Shoes Campaign: A Digital Marketing Approach

Integrated Marketing Plan of Coca Cola

Marketing Mix, Marketing Theory, and Gantt Chart for Point and Know Application

Marketing Communication Techniques and Methods

Marketing Mix (Promotion Strategy)

Boosting Sales at NewYorker-The Supermarket

End of preview

(PDF) Promotional Activities and Customer Satisfactionlg...

Adidas Ultra Strike M Running Shoes Campaign: A Digital Marketing Approachlg...

Integrated Marketing Plan of Coca Colalg...

Marketing Mix, Marketing Theory, and Gantt Chart for Point and Know Applicationlg...

Marketing Communication Techniques and Methodslg...

Marketing Mix (Promotion Strategy)lg...

(PDF) Promotional Activities and Customer Satisfaction

Adidas Ultra Strike M Running Shoes Campaign: A Digital Marketing Approach

Integrated Marketing Plan of Coca Cola

Marketing Mix, Marketing Theory, and Gantt Chart for Point and Know Application

Marketing Communication Techniques and Methods

Marketing Mix (Promotion Strategy)