Boutique Shoe Store.

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Boutique Shoe
Store

Introduction of
business idea
• This presentation states the new business idea to start the business.
• The following parts discuss the new business idea ‘ The boutique shoe
store.’
• These sections analyse the target market, aims of business, feasibility
and key elements

Continued
• The fashion industry is biggest industry of Australia.
• It has great contribution in economy of Australia.
• The ‘choice shoe hub’ renders best quality of products like shoes
and accessories at one place.
• It would be convenient and best experience for the customers

Continued
• The company will also expect the numbers of web
consumers.
• The opening hours will be 10 to 7 pm on weekday and
10.30 am to 8 pm on Saturday. It would be closed on
Sunday
• The choice shoe hub will have attractive interior.

Business model
• . The key partners - Marketing company
Shipping company
Suppliers
• The key activities - marketing
shipping
dedication to customer service

Continued
• Value propositions- Brand
Reward program
contributing to charity
• Key sources- human
Transactional platform
• Customer segment- females aged of 18-30
Males aged of 20-35

Continued
• Revenue streams- deal at fixed price
• Cost structure- salary, furniture, repairing cost, purchase of
products and promotional cost
• Channels- web sale
• Customer relationship – self service, assistance or both

Reflection on application of
decision thinking
• I took decision to open shoe store to render shoes and
accessories at one place.
• I thought this can be great experience for the customers.
• For the success of business, I will focus on the different
marketing strategies.

Key Marketing and resource
considerations
• The choice shoe hub will focus on the males of 20 to 35 years and
females of 18 to 30 years.
• It will focus on requirement of plus size shoes. It will make different
position of this shoe store in the market and fashion industry,
• The company will use different marketing strategies to increase
profits.

Entrepreneurial traits or characteristics
Following are the entrepreneurial traits or characteristics-
• Advertising
• Customer’s satisfaction services
• Uniqueness
• Location
• Image
• Discreet

Sustainable values
• The organization will focus on the ethical, social, cultural
as well as financial values.
• The company can face various ethical and cultural issues
while initiating business.
• The choice shoe hub will reduce these issues by finding
better solutions.

The structure of
organisation
Structure of organization Number
Sales associate 10
Consultants 3
Operations assistants 5
Accounting team 3
Helpers 4

Financial sources
Expenses Amount (in dollars)
Salary and wages 70,000 $
Cost of infrastructure 95,000 $
Repair and maintenance cost 30,000 $
Administration expenditures 55,000 $
furnishings 70,000 $
Shoes and accessories cost 2,30,000 $
Total expenses 5,50,000 $

Projected revenues
Year Projected cost Projected revenue
First year About 44,000 $ > 75,000 $
Second year About 60,000 $ > 80,000 $
Third year About 55,000 $ > 95,000 $

References
• Hvass, K.K., (2015) Business model innovation through second hand retailing: a fashion
industry case. Journal of Corporate Citizenship, (57), pp.11-32.
• Itälä, T., (2016) Digital Business and Platforms. Transition, p.50.
• Kormann, M., Holmes, C.E., Hoying, B. and Brundage, A.M., adidas AG. (2016) Sports Shoes
and Methods for Manufacturing and Recycling of Sports Shoes. Ney York: Springer
• Ladeira, W.J., Nique, W.M., Pinto, D.C. and Borges, A., (2016) Running for pleasure or
performance? How store attributes and hedonic product value influence consumer
satisfaction. The International Review of Retail, Distribution and Consumer Research, 26(5),
pp.502-520.
• Linz, C., Zimmermann, A. and Müller-Stewens, G. (2017) Radical business model
transformation: Gaining the competitive edge in a disruptive world. Ney York: Springer
• Parker, J.N. (2018) Negotiating the Space between Avant‐Garde and “Hip Enough”: Businesses
and Commercial Gentrification in Wicker Park. City & Community, 17(2), pp.438-460.
• Seggie, S.H., Soyer, E. and Pauwels, K.H. (2017) Combining big data and lean startup methods
for business model evolution. AMS Review, 7(3-4), pp.154-169.