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PESTLE and SWOT analysis : AMAZON

   

Added on  2021-05-25

20 Pages4814 Words160 Views
1 BPP Coursework Cover Sheet Please use the table below as your cover sheet for the 1stpage of the submission. The sheet should be before the cover/title page of your submission. Programme MSc Management with Streams Module name Knowledge Management and Information Systems Schedule Term IIStudent Reference Number (SRN) BP0230541 Report/Assignment Title Business Report Date of Submission (Please attach the confirmation of any extension received)25/08/2020Declaration of Original Work: I hereby declare that I have read and understood BPP’s regulations on plagiarism and that this is my original work, researched, undertaken, completed and submitted in accordance with the requirements of BPP Business School. The word count, excluding contents table, bibliography and appendices, is 3400 words. Student Reference Number: BP0230541 Date: 25/08/2020 By submitting this coursework, you agree to all rules and regulations of BPP regarding assessments and awards for programmes. Please note, submission is your declaration you are fit to sit. BPP University reserves the right to use all submitted work for educational purposes and may request that work be published for a wider audience. BPP School of Business and Technology

2 Table of Contents Contents Page Number 1.Introduction 3 2.Organization Review 3 3.Evaluation 7 4.Recommendation of Information System 13 5.Challenges 18 References 19

3 1.Introduction This report is about the organization which I have chosen. This report is also integrating the view of IT infrastructure and Knowledge Management Information System. Section 2 includes the overview of the selected organization, corporate objectives, corporate structure and the business model. Section 3 involves PESTLE analysis, SWOT analysis, Porter’s five force analysis. Section 4 explains the recommendation of information system about the chosen organization. Section 5 point out the challenges while implementation of the chosen organization. 2.Organization Review 1.Chosen Organization: The name of the Organization which I have Chosen is AMAZON. 2.Overview of the Organization: Amazon is an American company. Amazon headquarters is placed in Seattle, Washington. Amazon.com is a huge internet based organization. The businesses includes in amazon are selling books, movies, housing things, music, electronic items, toys etc., It also act as a broker between other retailers and the millions of customers. Amazon web services business involving of data storage renting and computing sources it’s also called as “cloud computing” over the internet. Amazon’s e-book services are the major disruptive force in book publishing market (Mark, 2020). Amazon official website shows as “Amazon’s products and services are Amazon.com, Amazon Web Services, Prime Video, Amazon Music, Fire Tablets, Fire TV, Echo and Alexa and Kindle E-readers and books”. 3.Corporate Objectives Amazon Staff States about the amazon objectives as: Amazon’s four important principles are customer obsession rather than competitor

4 focus, passion for invention, commitment to operational excellence, and long-term thinking. The main objective of amazon which is quoted in the official website of amazon as “We aim to be Earth’s most customer centric company. Our mission is to continually raise the bar of the customer experience by using the internet and technology to help consumers find, discover and buy anything, and empower businesses and content creators to maximize their success”. This mission is important for United Kingdom because of the empowerment of digital for consumers and organization improves living standards for public up and down the country and drives the competitiveness of economy and their productivity in the global economy. 4. Corporate StructureAmazon Corporate structure has: Senior management team which includes Three CEO’s and Three Senior vice presidents for different business reports aspects directly to the Amazon CEO Jeff Bezos (John D, 2020). The corporate Structure is depicted below:

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