Bisleri International Marketing and Sales

BPP Coursework Cover Sheet
Please use the table below as your cover sheet for the 1st page of the submission. The sheet
should be before the cover/title page of your submission.
Programme
Module name GLOBAL MARKETING AND SALES
Schedule Term Autumn 2019
Student Reference Number (SRN)
Report/Assignment Title BISLERI INTERATIONAL MARKETING AND SALES
Date of Submission(Please attach the
confirmation of any extension received)
Declaration of Original Work:
I hereby declare that I have read and understood BPP’s
regulations on plagiarism and that this is my original
work, researched, undertaken, completed and submitted
in accordance with the requirements of BPP School of
Business and Technology.
The word count, excluding contents table, bibliography
and appendices, is 3998 words.
Student Reference Number: Date:
2nd January 2020
By submitting this coursework you agree to all rules
and regulations of BPP regarding assessments and
awards for programmes. Please note, submission is
your declaration you are fit to sit.BPP University
reserves the right to use all submitted work for
educational purposes and may request that work be
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published for a wider audience.
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GLOBAL MARKETING AND SALES
Coursework Assessment Brief
September Term 2019
Submission deadline:
Submission mode: Turnitin online access
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GLOBAL MARKETING AND SALES
Contents
EXECUTIVE SUMMARY........................................................................................................5
MACRO ANALYSIS ...............................................................................................................6
Micro analysis '...........................................................................................................................8
SEGMENTATION, TARGETING AND POSITIONING (STP) ..........................................11
MARKET ENTRY STRATEGY.............................................................................................16
MARKETING MIX OF BISLERI – THE 4 P’S OF BISLERI...............................................20
REFLECTION.........................................................................................................................24
CONCLUSION........................................................................................................................24
REFERENCES ........................................................................................................................26
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EXECUTIVE SUMMARY
Dear, Mr. Ramesh Chauhan , Chairman and Managing Director, Bisleri
International Pvt. Ltd, It’s an honour for me to address the potential market
Entry for Bisleri international ltd for your esteemed brand in UK . You had
been an inspiration and role model to the youngsters of India on your visionary
thinking, successful business model and being a successful entrepreneur from
India competing with global leaders like Aquafina and kinley. I hereby write
this report to you in a challenge to expand your business globally, as there is a
huge demand for bottled water across the European union. This report address
the global bottled water forecast, consumption of bottled water in uk, top brands
and their market share in uk, suggestion for market entry strategies and
successful theories to support the internationalisation of the brand. I hope you
will give your valuable time in reading this report, as I’m proud and glad to
research on Bisleri, a top Indian company in the bottled water segment who is a
pioneer in launch of bottled water in India. End users need in the bottled water
market has been extensively researched. One the strategic side of entering an
unknown market , I have adopted two entry mode strategies for bisleri to gain a
competitive market share one through a white label solution, after the success of
the first model, bisleri will be venturing with its own brand in uk. The reason to
select uk , as its a wealthy country, with virtually no people living on less than
£4 a day and 2% present of India population live in uk. I once again thank for
your time and patience to review the report and to your further notice we can
meet in person if you have a thought to promulgate your brand in uk .
MACRO ANALYSIS
Political factors: These are those factors which has direct impact on the
organisation as the government imposes various regulation that they have to
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