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Bradford CollegeSchool of ComputingAssignment Brief - Teesside University AwardsCourse:BSc (Hons) Games and Digital MediaStage:Stage 3 (NQF Level 6)Module:Entrepreneurship and MarketingAssignmentTitlePlanning to Start your BusinessNumber ofComponents2Component 1Weighting50%Business ReportSubmission Date2 January 2016 by23:55 hrsComponent 2Weighting50%Marketing ReportSubmission Date2 January 2016 by23:55 hrsAssignmentSubmissionOn-line viaMoodleRe-submissionPossible?YesTeesside University Assessment RegulationsThe overall pass mark for this module is 40%There is an automatic re-assessment opportunityLate submission:Within 7 calendar days of the submission date(s) – Maximum mark of 40%After 7 calendar days of the submission date(s) – Your work will not be marked or gradedMitigating circumstances and extensionsYou can apply for an extension or mitigating circumstances for all modules. If you know that youwill have problems with submitting on time you should talk to your tutor at the earliestopportunity.
Assignment BriefIntroductionThe entrepreneurship and marketing module aims to provide an understanding of the makeupof a micro SME and how various skills and roles can be combined to produce commerciallyviable products. The module will also equip the learner with an understanding of how themarketing strategy for games varies according to platform, genre and intended audience.This assignment requires you to create a career plan that will appraise your technical skills andcareer aspirations. This will be accompanied by a business plan (venture plan) that details whatis required to set up a micro gaming business. Finally, you will provide an appropriatemarketing plan that will detail how the micro gaming business can be promoted.Component 1 InstructionsCreate a Career Plan that includes the following: --Statement explaining why you are suitable for self-employment (Element 1 – learningoutcome 7)-Appraisal of your technical and personal skills, identifying any medium and long-termgoals in your chosen field (Element 2 – learning outcome 7)-Identification of the employability issues that could impact on your career aspirations(Element 3 – learning outcomes 6, 7 and 8)-List of characteristics that make up a good entrepreneur (Element 4 – learning outcomes7 and 8)Aim to answer the above questions as briefly as possibleCreate a business plan (venture plan) for the launch of a micro gaming development studio thatincludes the following sections: (Elements 5 and 6 – learning outcomes 1, 3 and 4)-Opportunity Overview-Market Research (secondary research, marketing mix)-Opportunity Assessment (demand, location, feasibility, attraction)-Opportunity Selection-Strategy (key objectives, competition – PESTLE)-People Plan (structure of the company)-Resources (hardware, software, premises)-Budget (investment, cash flow)-Business Model (canvas template – see moodle link for template)Aim to keep each section of your business plan as brief as possibleComponent 2 InstructionsCreate a marketing plan that includes the following: --Investigation of a range of marketing strategies suitable to promote a micro gamingbusiness (Element 1 – learning outcome 2)-Selection and justification of the marketing strategy you will use based on value formoney and return on investment (Element 2 – learning outcomes 4 and 5)-Documentation of all relevant marketing processes (see list below), showing projectedsales and profit margins (Element 3 – learning outcome 3)When producing your marketing plan, consider the followingHow marketing theories are being used (the 4 P’s) Product, Promotion, Price,Placement.The strategy adopted.Segmentation of the marketThe method of communication media.Working within a given budget £500.00