Brand Analysis

Brand Analysis

Table of Contents
INTRODUCTION...........................................................................................................................1
Brand overview................................................................................................................................1
The target market.............................................................................................................................2
Identification and Major Impacts of Relevant Theories/Concepts..................................................3
Overview of Theories.............................................................................................................3
Application of Theories to Company.....................................................................................4
Benefits...................................................................................................................................6
Future trends:..........................................................................................................................6
CONLCUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Consumer behaviour is the process which is used to understand the different aspect of the
consumer buying behaviour. There are different kinds of buying pattern of the user as they
constantly change so this is essential for the company to identify which help in increasing the
sales of the company. The present report is based upon the ZARA which is Spanish apparel retail
fashion industry and the company headquarter is located in the Artexio Spain. They have
different location across the globe and there are 2270 stores across the globe. The company main
product are the clothing for the younger people and it was founded in year 1975 and around 5000
employees currently working for the company. The report covers different aspect such as brand
overview and the target market which increase the sales of the company. There are different
theories are used to understand the different aspect which are used to provide better opportunity.
Brand overview
ZARA is the Spanish fashion retail outlets and it is consider as the fast growing reratil
outlet for the company. There are different kind of product such as clothing, accessories and
shoes which tend to attract more and more customer effectively. The company is one of the
largest apparel retail it is consider as the top most fashion brand for the company. The company
was founded by Amancio Ortega in Spain in the year 1975. Apart from this company have
expanded their stores in the different location and become the one of the most luxury brand in a
well define manner.
Environmental factor related to company:
ZARA is the flaxship brand and have different stores across the world and when it comes
to the environment as the company have started to repair the programme which is used as the
Closing the loop as the programme have to increase the productivity and increase more
awareness regarding the environment. This programme is mainly use for the consumer as the
company provide safety through which they user can drop their use garment and the company
can recycle the clothes which help in reducing the environmental aspect for the company. Apart
from this, it will increase the brand image and provide better opportunity to achieve desire aims
and objective in the well define manner.
Beside this the company use Green house protocol which mean that that company is
using environment measure as per the government which help in increasing the sale and provide
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