Brand and Strategy

Brand and
strategy

Introduction
 The presentation is prepared to discuss about the brand and
various aspects of branding strategy
 The topic will present an idea about the branding of community
and even focus on members associated with sharing systems,
values and standards
 The assignment will include brand leveraging the community
branding technique to create awareness among the consumers
 The internet based groups are also prioritised consisting of
crowdsourcing and seeding

Community branding
 The community branding enables formation of a community according to the
customers’ attachment formed to a product or service delivered by the brand
 It is an effective marketing technique that can analyse consumer buying behaviours
and create good connection between the brand and its customers
 It also stresses on the establishment of brand’s relationship with clients with the
inclusion of individual identity and culture as well

Community branding
(continued)
 The community branding has been possible by companies like
Amazon, Telstra, etc. through use of CRM software to create
connections with the consumers through online channels too
 The social media platforms are used to engage the clients too,
furthermore allow freedom of choices for them
 This creates more scopes and opportunities to reach local and
global markets, furthermore strengthen the customer base too