Social Media Practice for Business: Concept, Influence, and Strategies

social media practice

Table of Contents
INTRODUCTION ...............................................................................................................................3
TASK 1.................................................................................................................................................3
P1 Discuss the concept of social media for business ......................................................................3
P2 Explain the influence of business and cultural factors on social media development...............4
TASK 2.................................................................................................................................................5
P3 Explain the use of social media platform for different communication objectives....................5
P4 Explain different forms of social media on brand awareness & consumer engagement ...........5
TASK 3.................................................................................................................................................6
P5 Evaluate market & user research to define aims & objectives for social media strategy ........6
P6 Create social media strategy to address client needs & meet customer expectations ..............7
TASK 4.................................................................................................................................................9
P7 Develop a social media plan, including content creation, scheduling & monitoring ...............9
P8 Present a social media plan that communicates way in which it meets customer & clients
needs................................................................................................................................................9
CONCLUSION ..................................................................................................................................11
REFERENCES...................................................................................................................................12
Books & Journal:...........................................................................................................................12

INTRODUCTION
In this competitive and contemporary business market, it is becoming important to use
strategies as well as tactics to achieve goals in specific manner (Akram, 2017). Main aim of this
report to analyse the social media practice in context of media business. Audio Always, a small
enterprise & independent audio production firm, based in MediaCityUK, Manchester. Their main
work is to use sound ideas to make audiences think, feel and do. This report comprises of key
concept of social media, influence of business & culture factors, use of social media platforms,
impact of social media on brand awareness & consumer engagement, evaluation of market & user
research, social media strategy and social media plan.
TASK 1
P1 Discuss the concept of social media for business
Social media refers to online communication channel, based on computer technology that
helps in sharing of ideas, thoughts, feelings and information through virtual network. With the help
of internet it provides a quick electronic based communication. Users of social media engage
through computer or smart phones via web based application or software are generally use for
messaging. It helps in reach out to a bigger audience. Social media is a best way to create awareness
of brand of a company and also stay in contact with its customer (Ancillai, 2019).
Impact of social media on businesses-
Social media impact Audio Always both positively and negatively. It helps relevance
company to reach its target audience, and easily stay engaged with them. It is a great way for
selected company to analysis its competitors by monitoring their social media page. And how they
use social media for their growth. These are some positive impact of social media on relevance
firm.
 Helps in reach out bigger audience- Social media is an ideal way to create brand
awareness of Audio Always. Its helps in stay connected with its customers. By social media
selected firm provide information about their services, advertisement, deals or promotion.
because it is the main source for people to learn more about company (Bowden, 2021).
 It creates word of mouth- It means passing information from one person to another about
the company. It is a free advertising for company by its customer experiences. It helps
selected company to get the words related to it. Relevance company leverage its power of
word of mouth for marketing purpose.
 Economical- Social media marketing techniques of chosen firm target social networks for
spreading its brand awareness. It is known as more targeted types of advertising, therefore it
is very effective in creating brand awareness. Audio Always is a small company, so its best

for company to promote itself through social media marketing and save business money.
 Quick feedback- It helps relevance company by collecting quick feedback from its
customers. Which helps company to improve its brand image, reputation of company and
also maintain relationship with its customers. Because of it customers also feel like someone
heard their problems and this make them happy.
Negative impact of social media on the selected company-
 Time consuming process- Social media save money for the selected company but it is also
a time consuming process. For maintaining social network it require time and efforts, and
also need employees for managing company social media presence (Chancellor, 2020).
 Risk of bad publicity- Social media is not only helping in creating brand image but also it
create bad publicity for the company. If the relevance company wants to save itself from bad
publicity than its important for it to timely manage its social media presence.
The use of social media in the relationship between business to consumer(B2C)
Social media in the context of B2C is widely developed concepts and becoming an integral
part of its customers modern lives. Because of social media relevance company is able to
communicate with its consumers at a very low cost. Its easy for business to quickly generating
content online for developing brand awareness of company. In resent years use of social media has
expanded, because of the ability to reach millions of customer with brand related content and for
communicating with them (Heavey, 2020).
P2 Explain the influence of business and cultural factors on social media development.
Both business and cultural factors contribute in development of social media. Because of
these factors popularity of social media has rapidly increased. Social media provide many kinds of
services and benefits to its users like helping them to connect with new people.
Business factors- the relevance company helps in development of social media by
recruiting their employees from various social networking sites. It contribute in the popularity of
social media. The relevance business use social media for reaching their potential customers. By
expanding their business on social networking helps in development of social media. Social
networking sites mostly make their money through advertisement or creating brand awareness of a
company (Ihejirika, 2021. The internet has opened up communication across the boundaries of the
world. That help the relevance company to communicate with its customers which contribute in the
development of social media.
Cultural factors- For interacting with other people and sharing of new ideas and
information, people use social media. Because social media improved creativity and social
awareness for our society. Billions of people used social networking sites which help in its