Brand Awareness | Social Media Marketing

Running Head: BRAND AWARENESS
BRAND AWARENESS
Name of the Student
Name of the University
Author Note

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Table of Contents
Title and Background.................................................................................................................2
Aims and Objective....................................................................................................................2
Rationale....................................................................................................................................3
Literature Review.......................................................................................................................4
Social Media in Sports and Business Area............................................................................4
Theoretical Framework..........................................................................................................4
Easy to Use Social Media Platform.......................................................................................5
Logistic Plan for Operating the Platform...............................................................................7
Methodology..............................................................................................................................7
Reference....................................................................................................................................9

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Title and Background
Social media is referred to applications and the websites, which are designed to allow
the people to share the content in real time, efficiently as well as quickly. In the recent years,
platforms of social media are being used in the marketing and other initiatives of B2B. The
marketing through social media helps in connecting with the customers, increasing sales and
generating awareness (Alhaddad 2015). Building the brand awareness of company is critical
business activity. In recent years, social media has been one of the best platform that is used
for increasing the awareness of brand. The number of people using internet is increasing day-
by day. The normal advertising of brand is no more adds value to the products and services of
organization (Godey et al. 2015).
The companies, MST System and STACK Sports are the tech companies that are
operating within sector of sports. Although, both of these companies are offering different
products and services at different levels. The Stack Sports is having 30 businesses of software
that mainly operates across northern America ad. It has the annual turnover of more than
$100 (Stack Sports. 2020). Further, MST is engaged in producing on-screen graphics for
Euroleague Basketball and European Tour. It is having the annual turnover of $3 million.
Both of these companies is having the similar problem that they are unknown with the market
of UK and Europe (Mstworld.com. 2020). Hence, for increasing brand awareness and
confidence, the management was required for putting easy to use and effective plan of Social
Media.
Aims and Objective
The objective of this research paper is divided into following parts:
 The research paper aims to discuss impact of uses of the social media platform in
building brand awareness of company and its product.

3BRAND AWARENESS
 This research paper aims to find most cost effective as well as easy to use social
platform for the multiple users all across the companies, Stack Sports and MST
System.
 This paper also aims for providing logistic plans for the way both the teams will be
operating platform.
 Hence, the objective of study is to find cost effective social platform for both the
companies.
Rationale
The social media marketing is use of social media platforms for connecting with
audience in order to build the brand, drive website traffic and increase the sales. It involves
publishing of the great content on the profiles of social media, listening to them and engaging
with the followers, result analysis and running advertisement through social media.
Advertising through social media is important these days because it helps in achieving
success, building brand and growing business (Barreda et al. 2015).
The social media has able to draw lot more attention from both the individuals as well
as firms, who are interacting on networking landscape. However, when it comes to give clear
definition of the social media, understanding of it quite minimal. The academic researchers
and the managers seems to differ on the way social media differs from the interchangeable
related concepts. The social networks is referred to relationship, connection and interactions,
which happens within the platforms of social media (Karamian, Nadoushan and Nadoushan
2015). On the perspective of marketing, these are the interaction in between marketers and
those who are interacting within constructs. Hence, for increasing the awareness of brand,
one of the most used platform used by the company these days is social media. There are
various ways in which social media could be used for building brand awareness. The