Brand Communication and Reputation Management
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Added on 2021-01-03
Brand Communication and Reputation Management
Added on 2021-01-03
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Brand Communication andReputation Management
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Assessment 1................................................................................................................................1Developing a pitch.......................................................................................................................1Assessment 2................................................................................................................................3Reflection.....................................................................................................................................3CONCLUSION................................................................................................................................8REFERENCES ...............................................................................................................................9
INTRODUCTIONBranding is the practice that is followed within an organisation to carry out aproper management of the sales and revenue of the organisation. This can be said thatthe proper management of business operation's like branding will help an organisationto build a positive reputation which will improve the overall operations in much suitableway. The branding is wholesomely dependent on an effective advertising or customercommunication process that will help the organisation to improve the quality of bondingbetween a customer and the firm. For the present report, Gumtree is been chosen asorganisation of context. It is a UK based classified advertisement company.The report will cover the proper management of a campaign and effective placingof various advertising measures that will improve a proper and effective assessment ofvarious tools as the promotional tools for the campaign. Also, various marketingcommunication tools are been taken in assessment with proper budgeting. Besides this,a proper reflection is been taken in consideration which will help in proper developing ofan understanding towards marketing communication also with proper theories andmodels that will help in developing a proper understandingMAIN BODYAssessment 1Developing a pitchA significant placing of business operations and action plans will help the firm toimprove the quality of operations and thus will help in proper management of businessoperations and action plans will help the firm to carry out the business activities andthus will lead the organisation to enhance the quality of products and services that willhelp the firm to improve the quality of products and services offered. A proper campaignwill be undertaken in consideration by Gumtree that will help the fir to improve itsperformance and thus will lead the organisation to handle business activities to agreater extent.Product CampaignProduct details:Product: Redmi Note 6 ProTarfget Audiance: Young generations and higher middle class families1
Marketing Goals: To increase the sales of the mobile handset units produced and gaina suitable position within smart phone segment.Budgeting: As per the policies concerned, effective budget will be discussed that willhelp the firm to carry out it operation and action plans in much suitable way. This willhelp in proper management of the advertising operations which are been carried outwithin organisation. The Gumtree will look after the proper allocation of its 20% salesrevenue that will help in proper management of business activities and operations andthis will lead the carrying out of branding process. Out of 20%, 5% will be allotted for theprint media, 16% budget will be allocated for PR Event and remaining 4% for Facebookpage.The 3 major branding or promotional mediums that are been taken inconsideration are as follows: Print Medium: The Gumtree can use its Print media operations to promote theproducts and services which will improve the quality of operations and thus willlook after effective placing of business operations and meeting of operations thatwill lead the suitable carrying out of products branding and promotion.PR events: This will act as the major medium of promoting the goods andservices that will impact the operation and activities which will improve the qualityof branding activities and promotional measures. This will help in looking after theproper management of business activities and thus will improve the interactionwith other organisation in much suitable and effective way.Facebook page: Regular updates and posts can be placed on the Facebookpage of the Brand as well, as the selected company in order to get theaccessibility to maximum number of customer that will help in improving thepromotional activities of the firm.All these measures will include a proper risk assessment and propermanagement of the business activities which will improve the quality of operations andthus will lead the firm to manage its promotional operations in much suitable way. 2
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