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Brand Communication and Reputation Management ASSIGNMENT 01

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Added on  2023-06-11

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This report discusses brand communication and reputation management through four campaigns and their impact on the brand's reputation. It also provides guidelines for similar brands in the future. The report includes references to academic theory and frameworks and considers the impact on the brands from a reputational point of view. The subject, course code, course name, and college/university are not mentioned.

Brand Communication and Reputation Management ASSIGNMENT 01

   Added on 2023-06-11

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Brand Communication
and Reputation
Management
ASSIGNMENT 01
Brand Communication and Reputation Management ASSIGNMENT 01_1
Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Outline how each of the four campaigns below work for the various brands what they are
communicating and how this reinforces the brand). Also consider for each of the four, what
the opportunities and challenges might be for extending this to a more integrated approach
across other media. You should include reference to appropriate academic theory or
frameworks and consider the impact on the brands from a reputational point of view .............1
Use your insights and learnings from the 4campaigns above, to construct a set of guidelines to
inform similar brands in the future..............................................................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
Brand Communication and Reputation Management ASSIGNMENT 01_2
INTRODUCTION
The brand communication is defined as the combination of various activities such as
advertising, social media, and reviews which are used by an enterprise in order to communicate
with the customers. It is very important for an organisation to promote about its products or
service in the right way to its customers and attract them with the use of new technologies. The
brand is been known for its reputation in the market and the brand focus on the customers by in
influencing them with the right ethical practices. The management need to focus on several
external factors which can influence over the promotion of the product within the market.
(Kusumasondjaja, S., 2018). This report is based on the four campaigns. This will include
various topic such as description of various online advertisements with its communication
strategies, explain how the brand need to be aware of the communication strategies and different
measures.
MAIN BODY
Outline how each of the four campaigns below work for the various brands what they are
communicating and how this reinforces the brand). Also consider for each of the four, what
the opportunities and challenges might be for extending this to a more integrated approach
across other media. You should include reference to appropriate academic theory or
frameworks and consider the impact on the brands from a reputational point of view
SodaStream Earth Day campaign
As in relation to this campaign which was started by the business organisation in order to
communicate about saving the environment on daily basis. The brand have targeted the
audiences in such a manner that it started with the long term mission to reduce the single use of
plastic waste and reducing ocean pollution. This was the campaign started to communicate to the
audience of the emission of the plastic which is considered by the organisation in respect of the
environment. (Marmat, G., 2021). This is the campaign which started to reduce ocean pollution.
The Sodastream commits to save a baby sea turtle for every Sodasdtream sparkling water maker
sold worldwide in the month of April. The organisation is always looking for beater ways in
order to save environment. From this campaign the company is not only engaging people to
keep the oceans clean but also making them aware of the single use plastic use and also giving
1
Brand Communication and Reputation Management ASSIGNMENT 01_3

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