Brand Extension Report

Brand Extension Report

Executive Summary
This report has discusses brand extension and different elements of brand extension.
Contextualising Coca-Cola report has discussed few models on the basis of which organisations
can extend their brand. For the purpose of brand extension diversification strategy and
development of chocolates was suggested in report.

Table of Contents
INTRODUCTION...........................................................................................................................4
Methodology....................................................................................................................................4
Findings...........................................................................................................................................4
Existing brand and Brand Values................................................................................................4
Description of the Target Market................................................................................................6
Analysis of the New Market, Including Trends...........................................................................6
An Explanation of the New Product............................................................................................7
Comparative Analysis..................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9