Brand Extension Report

Brand extension report

Executive Summary
This report is aiming on the research on the new products of the Nike, which understand
the relationship with the other stakeholders of the company. This report elaborate the target
market and brand extension; STP analysis, Pestle, Ansoff's matrix and Kapferer’s Brand Identity
Prism methods are used. Nike Repellent make the new market of the shoes industry with the new
and innovative feature given by Nike. All these things help the company in targeting the new
market and brand extension.

Table of Contents
Executive Summary.........................................................................................................................2
Introduction......................................................................................................................................4
Methodology....................................................................................................................................4
Findings............................................................................................................................................4
Existing brand value....................................................................................................................4
Target market..............................................................................................................................5
Analysis of new market...............................................................................................................5
Explanation of the new products and competitors......................................................................6
Conclusion.......................................................................................................................................6
References........................................................................................................................................7