Brand Extension Report
VerifiedAdded on 2022/11/29
|11
|883
|468
Presentation
AI Summary
This presentation discusses the concept of brand extension and its potential benefits for businesses. It focuses on the case of Head & Shoulders and their proposed new herbal anti-dandruff shampoo. The presentation covers the target market, rationale, and potential threats. It also highlights the importance of brand extensions in enhancing brand loyalty and relevance.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.