The Impact of Brand Logos on Consumer Buying Behaviour

Running head: RESEARCH PROPOSAL AND ETHICS APPLICATION
Research proposal and ethics application
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1RESEARCH PROPOSAL AND ETHICS APPLICATION
Title
The impact of brand logos on consumer buying behaviour. Analysing the brand logos and its
influence upon consumer purchasing pattern.

2RESEARCH PROPOSAL AND ETHICS APPLICATION
Research questions
The following research questions are set up for the particular research paper –
RQ1: How does distinctive dimensions of brand logo impact upon the consumer buying
behaviour?
RQ2: What are the distinctive factors of brand logo that have the maximum amount of impact
upon consumers’ perception of purchasing?
RQ3: How are brand logo and consumer buying behaviour related to each other?
RQ4: What are the probable suggestions that would improve the types of brand logos so as to
influence consumer buying behaviour?
Problem statement
In recent time, companies promote and increase the sales of their products and
services with the help of various marketing strategies. These marketing strategies are
developed form the various components of the products and services that comes during its
manufacturing process. Companies put extra emphasis on consumer’s buying behaviour and
accordingly constructs marketing strategies (). In recent times, brand logos have come up to
be one of the strongest element of a product or service. Henceforth, brand logos have the
capability of influencing consumer buying behaviour to a significant level.
Background
The perception of consumers’ towards a product or service heavily influences their
purchasing decisions. It has been observed that the perception of consumers are varied and
therefore, there are a number of factors that influences the purchasing decision of consumers
(). Companies are always in the process to understand the distinctive consumer purchasing
behaviour so that they could maximise their sale of the products and make an impact of the