Brand Management and Products Value in Market

Running head: BRAND MANAGEMENT AND PRODUCTS VALUE IN MARKET
BRAND MANAGEMENT AND PRODUCTS VALUE IN MARKET
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Author Note

1BRAND MANAGEMENT AND PRODUCTS VALUE IN MARKET
Topic: Products value of different products in Woolworths
1. Introduction
Product value and the concept of product segmentation is the major issue that customer
has to choose and analyses the market and evaluate the product. The need of product is important
and that is the reason most of the product segmentation depends on the demographic perspective
of customers.
In this paper, five different products from Woolworths business market have been chosen
and these five products deliver the market positioning and consumer behavior also
(Woolworths.com.au, 2018).
2. Different products and their marketing environment and consumer behaviour
2.1 Alt Mixed Berry & Apple Soft Drink marketing environment
Alt Mixed Berry & Apple Soft Drink is flavoured and low sugar soft drink that contains
berry and apple. This is juice based drink family and children will love this drink. The drink is
made of 100% fruit and the sparkling manner of using the fruit ingredients is important in this
manner (Kapferer, 2012). The drink serves health and energy and provides an immune system in
the body and that is the reason most of the health conscious people will love this product.
The marketing environment of the product is strong as the monetary saving of $0.80 is
considered as a profit for customer. The issues of health and safety is the concern reason for that
people have an eye on that and a good proportion of people used that product for their balance
diet. The ethics of the food mentality is to provide fresh fruit lime for athletics or health concern
people. So the environment is quite fruitful for the product. The marketing environment also

2BRAND MANAGEMENT AND PRODUCTS VALUE IN MARKET
highlights the demographic need and people from different ages would love to have the product
and that is the reason market positioning of the product is raises quite high in manner.
2.2 Morning Fresh Dishwashing Liquid Lemon Fresh Social responsibility and ethics
Morning Fresh Dishwashing Liquid Lemon Fresh is one of the expertise brands of
cleaning and that is the reason the wide range of tidy thing are available in business, The
effectiveness of the product is good and the demand in public is thus high. There is three variant
of a product like Original Fresh, Zesty Lemon and Antibacterial and all these products are
available in different sizes (Leek & Christodoulides, 2012). The need of customer is the main
concern of this process and that is the reasonable value of the product needs to be evaluated by
customers.
The Social responsibilities are controlled by the product CSR team and the product is a
useful household product that has a good stipulation in public. These kinds of products are made
of chemical permutation and combinations, so diffusion of their internal material can harm
environment and that is a worst thing for the environment. The entire product is natural and that
is the good aspect of using the product and promoting the product. This is one of the PZ's
expertise products in Nigeria, so good market base already have in the nation and the situation
has come in that section is the acceptability of product in the Australian market (Li, Li
&Kambele, 2012). So a compact CSR is there with the product enhancement.
2.3 Woolworths Full Cream Milk Powder consumer and business behavior
This is one of the important products that important for every human being. The level of
energy gain through the drink in 738kJ and in case of taking the average per 100g it ensures
295kJ energy(Woolworths.com.au, 2018). The mixture of fat, carbohydrate and sodium also