This assignment analyzes various digital marketing campaigns executed by Coca-Cola to enhance its sales and cultivate customer relationships. It examines campaigns such as the 'Share a Coke' initiative, Christmas wish billboard in Piccadilly Circus, a friendship experiment in China, and the 'King of Recycle' campaign. The analysis highlights how these campaigns leverage social media, experiential marketing, and sustainability initiatives to connect with consumers on different levels and achieve business objectives.