A Comparison of Marketing Mix Strategies: Coca-Cola vs Pepsi

MARKETING ESSENTIALS
Activity2

A comparison of how different organisations
apply the marketing mix
Marketing mix
Product
Coca-cola
Coca-cola has wide range of area in which it sells the products. It is one of the recognised
brand in the world. The products which made by coca-cola are Fanta, diet drink, sprite,
coca cola zero, minute maid etc.
Pepsi
The global beverage giant is the maker of some most loved soda brands of the world. It
also sold its product in more than 200 countries.

Place
Coca-cola
It has an extensive beverage distribution system. Its product are sold in more
than 200 countries. An average of 1.9 billion servings of coca-cola per day. It
has own bottling and packaging brand.
Pepsi
Pepsi has an extensive market presence which depends upon its well set
distribution network. The brand uses variety of distribution system based
upon consumers needs and wants. Distribution types are direct store delivery,
customer warehouses, food service and vendor distribution system
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Price-
Coca cola
Coca cola's pricing strategy is aimed at driving brand loyalty. Bulk
purchasers of the product may have to pay lower price than once
buying single product.
Pepsi
Price competition between Pepsi and Coca-Cola is heavy. Pricing
strategy is mainly aimed with driving customer loyalty. A customer
can get a large discount on purchase in bulk.

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Promotion
Coca- cola
Coca- cola's most close competitor is Pepsi. Due to competition in the soda industry the
top brands spend much advertising to higher sales and revenue. Its marketing
expenditure before two years was 4 billion. It utilises both modern and traditional
methods to promote the brand
Pepsi
Pepsi spends heavy money on promotion and adverting. Major expenses upon digital
advertising. Its intense competition in sods industry with coca-cola. The brand uses all
media sources for advertising.

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People
Coca-cola
People are the main part of any organisation because they are plays major role
in purchasing as well as selling. Without employees or customers there can not
be any product to manufacture, sale or purchase.
Pepsi
People also plays same role in every organisation. In the organisation
employees are the person who made the products and outside the organisation
customers are the person who purchase it. So people are the main part of both.