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Britain Visitor Economy Facts Essay

   

Added on  2020-07-23

1 Pages790 Words91 Views
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Britain's visitor economy facts. 2013. [Online]. Available through <https://www.visitbritain.org/visitor-economy-facts>Medical tourismMedical tourism is the current trend in the industry that attracts many people towards the UK. Titan travel aims to attracts many people towards cited firm. For that it isplanning to provide medical travel packages to them (The Economic Impact Of The 2015 Rugby World Cup, 2015). People opts medical tourism because of several reasons:Improve health conditionmake changes in atmospheresPoor medical facilities in own countryAdvance medical facilities and technologiesConclusionFrom the above study it can be concluded that niche tourism and concentrating on medical tourism can be beneficial for the Titan company in order to raise its sales volume. Method to analyses trends is Market researchThe most effective technique that can support in analysing trends in the tourism is conducting market research. Titan travel operator needs to apply this method in order to identify trendsin the market. This will help in identifying needs of consumers and in which kind of travel packages people take more interest (Godfrey, Wearing and Schulenkorf, 2015). That will help cited firm in expanding operations and making attractive travel packages. Choice of each person is different and different travellers go to locations with different purpose. Market research will support entity in identifying needs of consumers so that it can be able to design its products. IntroductionPresent study will look at the niche market that can help the cited firmin targeting right people. It will explain different trends in the UK tourism industry. Niche tourismNiche tourism can be explained as tourism that concentrate on the whole market rather than concentrating on particular area. It examines the areas which is growing fastest. It concentrates on special needs of consumers and accordingly design travel products so that travellers take interest and make their mind to visit any location (Forno and Garibaldi, 2015). Niche market is considered as specialised market that provides specific products to consumers as per their requirements. Niche tourism is beneficial for the firm because it helps in targeting different age group and income class people. 2.2 Methods to analyses current trends
Britain Visitor Economy Facts Essay_1

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