Analysis of Innovation in British Airways

Running head: ANALYSIS OF INNOVATION IN BRITISH AIRWAYS
ANALYSIS OF INNOVATION IN BRITISH AIRWAYS
Name of the Student
Name of the University
Author Note

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ANALYSIS OF INNOVATION IN BRITISH AIRWAYS
Executive Summary
The report is based on the analysis of innovation based performance of an organization and
the ways by which it is supposed to behave in the future. The company which has been taken
into consideration for this analysis is British Airways. The ways by which British Airways
has performed in the competitive environment has been discussed in the report. The different
steps that have taken by the organization in order to increase its innovation based
performance are a major part of the analysis. The report has been concluded by stating that
the company has been able to achieve a profitable position in the industry with the help of its
innovative activities and the processes.

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ANALYSIS OF INNOVATION IN BRITISH AIRWAYS
Table of Contents
Introduction....................................................................................................................3
Organization and industry overview..............................................................................3
Innovation history of British Airways........................................................................3
Existing innovation performance and capabilities of British Airways......................5
About the airlines in the year 2018............................................................................7
Conclusion......................................................................................................................8
References......................................................................................................................9
Appendices...................................................................................................................11
Appendix 1...............................................................................................................11
Appendix 2...............................................................................................................12

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ANALYSIS OF INNOVATION IN BRITISH AIRWAYS
Introduction
The report will be based on the analysis of innovation based activities that have been
conducted by an organization in the industry. The innovation history of the organization will
be analysed in the report based on data that is available based on research. The present
performance of the organization based on innovation and the its future requirements will be
examined in the report. The innovation analysis or audit will be based on the macro or
external environment and the supply chain activities of the company as well. The
organization that has been taken into consideration for this analysis is British Airways
(Amabile and Pratt 2016).
Organization and industry overview
Innovation history of British Airways
British Airways has acquired the position of a flag bearer and the biggest airlines
organization in United Kingdom with respect to the fleet size. The airlines organization is
based in the Waterside near the main hub in London. The organization had merged its
operations with Iberia which has further helped to create the International Airlines Group or
IAG. IAG has been able to acquire the third-largest position in terms of total revenue and is
the second largest in Europe as well (Britishairways.com. 2018). British Airways was
established in the year 1974 after the establishment of British Airways Board which was
responsible for managing the two major nationalised organizations which are British
Overseas Airways Corporation and British European Airways (Ali Taha, Sirkova and
Ferencova 2016). The fleet size of British Airways has proved to be a major competitive
advantage for the company for its successful operations in the industry. The alliances which
have been made by the organization in the industry have also played an important part in its
growth in the airlines industry (Amabile and Pratt 2016).