Global Business Environment Pestel Analysis British Airways

Global Business
Environment Pestle
Analysis British Airways

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
Introduction of British airways...................................................................................................3
Pestle analysis of British Airways...............................................................................................3
Recommendation: ......................................................................................................................5
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
In business environment various factors are included that impacts business performance
and functionality in positive as well as negative manner. To analyse these external factors,
businesses use Pestle analysis which as the framework that analyses key factors that influence
organisation from its outsider environment. In this report Pestle analysis of British airways along
with key drivers of change mentioned in this project report.
TASK
Introduction of British airways
In this report chosen organisation is British Airways which is flag carrier airline organisation
situated in England, UK. It operates its operations at 183 destinations.
Pestle analysis of British Airways
Elements Factors Influences
Political factors Brexit and political
instability
Political factors plays important role in
aviation industry. It includes role of
government policies, role of political stability
for business growth enhances it's importance
for British airways (Katzenberg and Waters‐
Rist, 2018). Changes in government policies
and Brexit is the major key factor that
impacts organisational performance and
profitability through enhancing regulations
such as tariff rights, safety regulations,
personal licensing and various others.
Control of government and regular changes
in policies are the factor that impacts
business growth and development.
Economic factors Inflation and
unemployment
It is analysed that unemployment rate is
enhancing at fast rate that impacts overall