Pestle Analysis of British Airways: Impact of External Factors

PESTLE
ANALYSIS

Table of Contents
INTRODUCTION...........................................................................................................................1
Main Body.......................................................................................................................................1
Pestle Analysis........................................................................................................................1
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................1

INTRODUCTION
Pestle analysis is framework of external environment which utilise by company to
detailed measure about outside factor which can create impact on organisation. Eventually,
company usually assort this analysation when current business or individual organisation wanted
to established their venture outsider international market (Chen and Trifkovic, 2018).
Overview of Company
As in following, there is pestle assessment of British Airways, it is Flag carrier airline in
United kingdom as their headquarter from where they operates through London, England in main
hub. It was established in 1974 after British airways boards that regulates and managed through
British government. The product is services of transportation as well as hospitality towards
customers. The main pestle is commencing of British Airways in on United Kingdom
perspective.
Main Body
Pestle Analysis. Political: This factor is comprises about overall norms, polices and regulation which is
regulated within the governance of country perspective. As political condition of United
Kingdom is stable enough as well as many other factor is driven as per many benefits like
foreign trade policy, international trade practises, fiscal policy where British Airways
attain all these benefits in United Kingdom region (Abdin, Li and Zio 2017). But there is
huge challenges or implication of Brexit Market that derives companies are not allowed
to pursuing business in European Union. This impact can reduce the business expansion
of British Airways. Economical: It allows to define economic related growth or performance of particular
country as United Kingdom is having better and valuable base of condition of economic
background, the positive part of United kingdom GDP having positive growth in terms of
employment, supply and demand, productivity etc. But for airlines there is high impact
on their business growth as economic due to economic slowdown is reflected decreasing
revenue in airlines. And the implication of United Kingdom there is high term of negative
aspect of Brexit market that focuses on high investment strategic areas.
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