PESTLE Analysis of British Airways for Global Airline & Cargo Operations Management TAL051-2 2021-2022 Assessment 2

Global Airline & Cargo
Operations Management

Table of Contents
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................4
Explain about the business environment where airline operates with support of one at least
strategic analysis framework ......................................................................................................4
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business environment refers to the sum of factors of all external to the firm business
through which greatly influence the functioning. It covers certain factors which includes
customers, competitors, government, suppliers, technological, political, cultural and legal
conditions. Business environment is necessary for an organisation because it is important to
make aware about the strategies and actions of the competitors(Bazargan., 2016). In the present
report, British Airways is taken into consideration. British Airways is an airline of global level
which brings culture, people and places that are together for over hundred years. It has
headquarter in London, England at Heathrow Airport near its main hub. The present report will
cover discussion about business environment where airline operates with support of one
strategic analysis framework which is named as PESTLE analysis. In addition to this, the report
will cover analysis about PESTLE analysis of British airways.
MAIN BODY
Explain about the business environment where airline operates with support of one at least
strategic analysis framework
Business environment refers to institutions, eternal forces and factors that are affected the
enterprise business functioning and which are beyond control of business. PESTLE
analysis of British airways as strategic framework is defined into following manner:
 Political Factors: Aviation industry of United Kingdom was mainly driven by EU
legislation and areas are mostly affected by regulations which include operator
licensing, personal licensing and traffic rights. There are some uncertainty caused by
BREXIT which are apart from government control of aviation industry and other
challenges of political nature(Becken and Mackey., 2017). There are some problems
raised due to BREXIT that will impact the travel of air which includes border,
immigration laws and customs. Government of UK also has taken certain steps to make
travel more convenient for their leading markets like countries of western area and US
travellers. For overcoming the challenges created by BREXIT there are various aspects
of business that airline brand must focus on. It includes financial and economic