Broad Differentiation Strategy for Desklib - Theory and Practical Case

BROAD
DIFFERENTIATION

CONTENT
PRACTICAL
CASE02
● Introduction of Apple
● Competitive Test
● Fit Test
● Performance Test
● Challenges & Our Insights
THEORY01
● Overview
● Resource-based view
● External environment

The essence of a broad differentiation strategy is to offer
unique product attributes that appeal to wide range of buyersCore concept
Example
THEORY Overview

Resource-
based viewTHEORY Overview
A. Value drivers

Resource-
based viewTHEORY Overview
Example
A. Value drivers
INPUT
QUALITY

B> Supply Chain
=> Improve features and quality => Standarize selling environment
=> Speed up new product development => Build company’s image
=> Company’s supply requirements => Quickly and accurately deliver
are prioritized
SUPPLIERS
DISTRIBUTORS/
RETAILERS/
CHANNEL ALLIES
FIRM
Resource-
based viewTHEORY Overview

_ Lower buyer’s overall costs
Tangible features
_ Raise buyer performance
Intangible features
_Signal the value
Resource-
based viewTHEORY Overview
C. Super Value

Resource-
based viewTHEORY Overview External
environment view
When this strategy
works best???