BSBGMT616 Health and safety

BSBGMT616
Student Name Althaf Pasha
Student ID 1647

Assessment 1
Question 1
A
The Health and safety At Work 2011 provides for a framework to protect the health, safety &
security of all staff at work. It also ensures the safety of all of the people impacted by the work.
All employees are protected by the WHS Act.
The four major health and safety goals of the Work Act 2011 are
The Act is designed to safeguard the safety & welfare of employees and others at work; protect
the public from the health & safety hazards of company operations; and remove the dangers to
the workplace (MACDONALD et al., 2012).
Key elements of the 2011 WHS Act
 Health and safety at work in one glance: Explanted seven crucial components
 Care Duty.
 Workers' meaning.
 Requirements to discuss collaborate and coordinate with other customers
 Consultation obligations with employees.
 Holders of upstream duty.
 Entry right. ...
 Owing to diligence.
B- The 2009 Fair Work Regulations cover
For example: maximum work week duration, requests for flexible work arrangements, parental
leave and rights linked to it, annual vacations, personal or caregiver leaves and compassionate
leaves, long-term leaves of service, and holidays.
Protect Fair Work Act 2009

The Fair Work Act is a crucial legislation for the employment of older employees in the
Commonwealth. It specifies the terms and circumstances of employment and defines employees,
employers and employee organizations’ rights and duties in connection with this employment.
C- Anti-discrimination laws and ethical concepts in the relevant federal law:
• Age Discriminations Act of 2004
• Disability Discriminations Act of 1992
• Racial Discriminations Act of 1975
• Sex Discriminations Act of 1984.
The Age Discriminations Act of 2004 prohibits discrimination on the basis of age at
employment. The ADA also safeguards young and elderly Australian from discrimination in the
other areas of public life like education, services, renting or purchasing of a house or apartment.
Discrimination against an individual in many areas of public life - including employment,
education, service provision, hire or purchase of a home or unit and public access – are illegal by
the Disability Discrimination Act 1992 (DDA) due of their disability.
The endnotes at the end of this collection provide information on the amending legislation and
the amending history of the provisions of the law compiled.
Unstated amendments
The effect of unstated changes is not reflected in the text of the law collected. Unstated changes
impacting the law are accessible under the ComLaw. The specifics of modifications made to but
not begun at the date of compilation are highlighted in the final notes. See the ComLaw series
page for the collected legislation for additional information about any uncommented
modifications.
Application of provisions and modifications, saving and transitional provisions

If an application, a save or a transitory provision not included in this compilation affects the
functioning of the provision or modification of the collected law, the specifics are contained in
the endnotes.
Modifications
When the assembled law is changed by legislation, the compiled law works as amended, but the
amendment does not modify the law's text. This compilation thus does not display the collected
legislative text as changed. For additional information on any changes, check the ComLaw series
page for the legislation collected.
Self-abrogation clauses
If a provision of the prepared legislation in line with a provision of the law has been abrogated,
the endnote should provide specifics.
The Sexual Discrimination Act 1984 (SDA) prohibits discriminating against a person on the
basis of gender, gender, intersex status, sexual orientation, marital or relationship status, family
obligations, pregnancy or nursing.
Question 2
Risk management is a process of detection, evaluation and control of risks to an organization's
capital and revenue. These threats or risks may stem from a broad variety of sources including
financial uncertainty, legal requirements and strategic management errors, accidents or
catastrophes (Australia Fit, 2021).
The Five Step Risk Management
1) Identify possible hazards. What might go wrong?
2) Frequency and severity measurement. What is the probability of a danger and what is the
impact, if it did?
3) Look for other options.
4) Decide which option to utilize and apply.
5) Monitor outcomes.

Question 3
A- Rights and duties of intellectual property
The most common kinds of IP right are: Patents - protect creative processes and inventions.
Trade marks—protects logos for other uses, slogans and branding, copyright — safeguards art,
literature, music, films and computer programming.
Intellectual Property Rights
Intellectual property rights are the rights granted to individuals via the production of their
thoughts. They generally grant the inventor an exclusive permission to utilize the invention for a
specified time (Maskus, 2004).
The four intellectual property kinds
Intellectual property rights, patents, trademarks, and trade secrets - four types.
The five main intellectual property kinds are:
 Copyrights.
 Trademarks.
 Patents.
 Trade Dress. Trade Dress.
 The Secrets of Trade.
B- Regulatory risks
The danger of changes in legislation or rules having a substantial impact on the industry or firm
is the regulatory risk. Such changes might increase the cost of running a company, diminish
investments' attractiveness or modify the competitive environment.
Regulatory risk is typically described as the risk that the regulator has revoked a "license to
operate" or that the conditions are imposed (in hindsight or future) which negatively affects an
enterprise's economic worth.

The risk of compliance means the possible vulnerability of an organization to legal fines,
financial forfeiture, and material loss arising from failing to operate in line with the rules and
regulations of industry, internal policies or good practice.
Definition: Regulatory risks are a risk of regulatory changes and legislation affecting an industry
or company. Such regulatory modifications can create substantial changes in the framework of a
sector, changes in cost structure, and so on.
Regulatory risk example
The passage of the 2002 Sarbanes-Oxley Act, which imposed more strict accounting standards
and more severe criminal penalties in violation of securities law, included past examples of
regulatory risk.
Question 4
A-PEST Analysis
PEST Analysis is a management technique through which a business may assess major external
factors that influence its operation to make it more competitive in the marketplace. These four
elements, as stated in the acronym, are essential for this idea.
Result of the image for Analysis of the policy, economic, social and technology (PEST)
The political, economic, social and technological elements of PEST are represented. Once
analyzed, organizations can make better business judgments. The PEST analysis contributes to
strategic business choices, marketing planning, product development and research (Shabanova et
al., 2015).
Changes to your business environment can provide your firm with enormous possibilities and
pose major risks.
For example, new technology can help you contact new clients, new financing streams to invest
in better equipment and altered government regulations to open new markets.
Threats may include deregulation exposing you to increased competition; a declining market; or
interest rates, which might generate difficulties with your company's debt load

PEST analysis is a simple and widespread instrument that lets you assess changes in your
company environment, whether political, economic, socio-cultural or technological. This allows
you to comprehend the "big picture" forces of change you are exposed to, and thus take
advantage of their chances.
In this post and in the video below, we will examine how you may comprehend and respond to
your future business environment with PEST Analysis.
B-SWOT
SWOT analysts provide a four-quadrant square examination dedicated to each element of
SWOT. This visual arrangement provides a quick image of the company's state. Although they
are not equally essential all things under a certain category, they should all give insight into the
balancing of possibilities and risks, benefits and disadvantages, etc.
Strengths
Strengths are the difference between the excellent and the competition, with a strong brand, a
dedicated client base, a sturdy financial sheet, unique technology etc. For example, a hedge fund
may have established a proprietary trading technology that provides market results. Next, they
need to decide how to recruit more investors.
Weaknesses
Weaknesses hinder an organization from achieving all possible. They are issues to be addressed
by the business to stay competitive: Poor brand, higher than average turnover, debt, inadequate
supply chain, or capital deficit.
Opportunities
Chances refer to favourable external conditions which can offer a competitive edge to a business.
For example, a vehicle company can export its automobiles to a new market, increasing sales and
market share if a government reduces tariffs.
Threats

Threats relate to circumstances that might affect an organization. For instance, a drought
threatens a wheat-producing firm, because its production might be destroyed or reduced. Other
typical threats include increased material costs, increased competition, constrained labor supply,
etc.
Question 5
Revising organizational values represent the basic ethics or principles that the firm complies
with, no matter what. They stimulate the finest efforts of employees and limit their activities.
Over time, the ethical character of the organization, as represented in its activities and culture,
will improve.
Establish a culture of organization
Employers may utilize the following suggestions to assist them create their working environment
in a healthy corporate culture (Lister, 2002):
 Emphasis on wellness for employees.
 Grow up with your culture today.
 Provide purpose.
 Create objectives.
 Encourage costiveness.
 Listen.
4 forms of corporate culture
There is no finite list of corporate cultures, however the 4 types identified by University of
Michigan's Kim Cameron and Robert Quinn are among the most prominent. The clan, the
adhocracy, the hierarchy and the market. Each organization has its own specific combination,
according to the idea.
Here are six ways to establish these corporate principles and develop a strong corporate culture:
1) Assess your current cultural organization.
2) Review your company strategy plan.

3) Identify the cultures your strategy needs to fulfill.
4) Decide if your values are going to be altered.
5) Defines the meaning of your chosen values.

Assessment 2
Part A
Review of Current Vision and Mission
The current vision of Cross Fit focuses on establishing it as the largest affiliate in the area. Also
mission statement of Cross Fit is to provide the staff with best skills and they must have best
communication skills to better communicate with the customers. They motivate their customer in
the best possible way (Beaver, 2000). Also Cross Fit ensures that their equipment and programs
meet the standards.
Changes in Strategic Direction
Changes to strategic directions of Cross Fit are as follows:
 Offer new programs.
 Continue to deliver high safety levels.
 Their previous aim was to achieve a 550 long term members in all the three locations
which is now set to 800 long term members in all three locations.
 Previous profit margin was 30% which has been increased to 40%.
New Vision Statement
New vision statement of Cross Fit is to expand its business to other locations and become the
quality service provider to its customers in all the locations.
New Mission Statement
New mission statement of Cross Fit Endurance includes:
 Meet the latest technological trends and train the staff with innovative training programs.
 Provide the staff with regularly varying training programs.
 To provide the less intense training with mindfulness exercise.
 Provide new mobility training exercises.

5 Organizational Values
Five organizational Values of Cross Fit Endurance are:
1) For our customers, we are dedicated to providing stewardship & commitment to moral
and professional standards of behavior in everything we do.
2) For our employees, we are dedicated to fostering self-directed teams,
3) For the customers we are to develop leadership & ensure high levels of safety.
4) For our clients, we are dedicated to smart environmental practices and providing
significant value to them.
5) We aim to fulfill organizational social responsibility standards (Bourne & Jenkins, 2013).
Summary of Meeting
 Summary of the current vision and mission statement and new mission and vision and
also organizational values was presented to Cross Fit Endurance owners in the meeting.
 Also discussion was made on the changes introduced in the strategic direction of the
business.
 Vanessa and Arvin were impressed with the points prepared regarding the new mission
and vision statement.
 Detailed overview and analysis of current vision and mission statement was discussed
with the owners of Cross Fit.
 They provided the valuable feedbacks and said further modifications need to be made in
the strategic direction.

PART B
a. Four types of information our types of information that you will need to successfully analyse
the internal environment of CrossFit Endurance - format
Types (any four of the following) Sources (any two of the following in each
category)
 Staff capabilities Staff profiles, senior managers, staff
survey
Staff skills Educations, Experience
Equipment Maintenance, Standards
Customer Service Communication, Feedback
Safety Protocols Equipment safety, workplace environment
b. Six types of information that you will need to successfully analyse the external
environment of Cross Fit Endurance - format
Types (any six of the following): Sources (any two of the following in each
category)
 Environmental factors  Non-profit organisations
 Inputs from environmental
sustainability consultants
 EPA agencies
Political Health & Safety, Regulations
Economic Growth rate, profit
Sociological Customer attitude, lifestyle
Technological Latest trends, Increased technological
assets
Legal Maintenance, Insurance.
Ecological Friendly with environment, carbon
emissions consciousness.

c. PEST ANALYSES
Political
It includes the various government policies. If changes take place in the
government's political environment, the strategy of planning of CrossFit would
certainly have an impact. The capabilities of the corporate environment are
evaluated in various laws and legal policies. CrossFit's vision purpose and value
may be influenced by changes in taxes and safety restrictions.
Economic
Economic problems have been discussed under this aspect. It includes inflation,
economic expansion, interest rates, unemployment, policies and the
government's business cycle. By this aspect, CrossFit may in different forms be
impacted by effective development, it would be beneficial for CrossFit and the
CrossFit opposition could not manage the situation so that alternatives to the
worst scenario have to be dealt with in strategic planning.
Social
Through this element, CrossFit may recognise those parts that influence on the
organization's earnings. It covers the customer's lifestyle, attitude, and cultural,
demographic and educational aspects. It would be useful to develop a strategy
in accordance with the plan and to innovate fresh ideas about espresso machines
in the regions that are highly demanding.

Technological
New concepts and technologies have been developed in the market and the
element of technology has to be analysed since the new technological lifestyle,
Internet use may have an influence on new launch.
d. Competitor Analyses
Competitor
name
Product
offering
[What
products are
they offering
that are
relevant to
CrossFit
Endurance’s
strategic
direction?]
Value to customers
[Unique value to
customers. E.g.
convenience, quality,
price or service?]
Strengths
[What are your
competitor's main
strengths?]
Weaknesses
[What are your
competitor's main
weaknesses?]
Bounce Fitness
Fitness
programs
with
meeting
latest trends
of Fitness
Australia
Customers are the first
priority and feedbacks
are evaluated
Unique strategies Some trainers are
under skilled
Snap Fitness
Fitness
exercise and
programs
and
membership
Provide special discounts
Discounted
programs and low
prices
Quality and safety
FLOE Home
workout
exercises
Prefer customer service
with effective
communication
Variety of
programs High prices
e. SWOT analysis
 STRENGHTHS  WEAKNESSES

 Value to customer.
 Social responsibility.
 Covers a diverse set of customers.
 Resistance to change by staff.
 High prices.
 OPPURTUNITIES  THREATS
 Continue expansion
 Customer relationship.
 Use of technology.
 Online trends.
 Large actors.
 Change in trends.

Part C
Business Development Consulting
Regarding the business development consulting in Cross Fit its different strengths and
weakness are analyzed and improvement strategies are defined to grow its business further.
Marketing Consulting
Fit life Business Consulting proposed the latest social media trends for the marketing of
Cross Fit to expand the business and also to attract more customers so that marketing
strategies are well defined with business objectives.
Program & Skills Development
Fit Life Business Consulting proposed varying functional programs and latest trends to be
followed by the Cross Fit. Also training programs on weekly, monthly basis needed to be
introduces for the trainers so that their skills are improved (Ku & Hsieh, 2020).
WHS & Compliance
To meet the political and legal standards monitoring service needed to be improved by the
Cross Fit and meet the transitioning trends of industry, proposed by the Fit Life Business
Consulting.
Meeting Summary
In the meeting with the Fit Life Business Consulting all the key points of PEST analysis and
SWOT analysis for Cross Fit were discussed. Strengths and weakness were analyzed
thoroughly. The consultation proposed some improvement in the standards like introducing
monitoring services so that all the aspects of market varying trends are evaluated and
strategies can be modified accordingly. Also they said that training programs need to be
innovative so that skills development programs work successfully.

Part D
Meeting Summary
 The meeting was conducted with operations manager Vanessa Choi and analysis of
Competitors and SWOT were discussed.
 Three competitors Bounce Fitness, Snap Fitness and FLOE were given a detailed
review. The reasons for selecting these competitors that they are giving values to their
customers in fitness industry were also discussed with operations manager.
 Vanessa Choi was quite impressed with analysis and appreciated the review
presented.
 After that SWOT analysis with different weakness and strengths were presented like
the social responsibility and resistance to change by some staff members. Also threats
were discussed.
 Operations manager proposed some modifications in the weakness section.
 At the end of the meeting consultations given by the Fit Life were discussed and
Vanessa said to implement the proposed consultation in the strategic planning as they
are important for their business.

Part E
a. alignment with vision, mission, values
Proposal 1 – Family Health Medical Clinic
Family Health Medical Clinic in has excellent vision, mission and values and they are
completely aligned with the new mission, vision and values of Cross Fit Endurance. They are
aimed to provide quality service to customers and communication services and also care for the
staff safety.
Proposal 2 – Brizzy Childcare
Their vision mainly focuses on children while Cross Fit Endurance covers all age group. In this
aspect Brizzy Childcare is partially aligned with Cross Fit Endurance. All other aspects like
mission and values are fully aligned with Cross Fit Endurace.
b. cost benefit analysis
Proposal 1 – Family Health Medical Clinic:
Costs involved:
 Referral fee of 100 dollars by Cross Fit Endurance.
 Referral fee of 70 dollars by Family Health Medical Clinic.
Benefits associated:
Increase in enrolment from referrals by Family Health Medical Clinic.
Competitors Advantage.
Additional revenue from referral fee.
Conclusion:
This joint venture is beneficial for the Cross Fir and Family Health Medical Clinic as they will
have edge over their competitors.
Proposal 2 – Brizzy Childcare:
Costs involved:
 Investment of at least 10,000 dollars by Family Health Medical Clinic at each facility of

Cross Fit Endurance.
 Cover Insurance costs by Cross Fit for Childcare facilities.
 Make upfront investment by Cross Fit.
Benefits associated:
 To expand the membership basis.
 Edge over competitors.
 Additional fee for the service.
 Increase in membership fee will generate revenue.
Conclusion:
Both parties will be in benefit as Cross Fit can expand membership basis and have edge over
competitors.
c. strengths and weaknesses
Proposal 1 – Family Health Medical Clinic
Strengths Weaknesses
 Quality Services.
 Customer Service.
 Commitment of Team.
 Latest trends.
 Technology.
Proposal 2 – Brizzy Childcare
Strengths Weaknesses
 Innovation
 Sustainability
 Quality Service
 Limited variety of programs.
 Limted size.
d. risk analysis
Proposal 1 – Family Health Medical Clinic:
How to use this template:

1. Risk – describe at least 2 potential risks and their impact on your business.
2. Likelihood – rate the likelihood of each risk, using the following scale:
1 – highly unlikely; 2 – unlikely; 3 – likely; 4 – highly likely
3. Impact – rate the level of impact each risk may have on your business, using
the following scale:
1 – low; 2 – medium; 3 – high
4. Risk Score – Calculate the risk score using the formula likelihood x impact (l x
i)
Risk Likelihood
(1 – 4)
Impact
(1 – 3)
Risk Score
(l x i)
Legal risks 3 3 9
Economic risks 2 3 6
Customer service 2 3 6
Total risk score: 21
Proposal 2 – Brizzy Childcare:
How to use this template:
1. Risk – describe at least 2 potential risks and their impact on your business.
2. Likelihood – rate the likelihood of each risk, using the following scale:
1 – highly unlikely; 2 – unlikely; 3 – likely; 4 – highly likely
3. Impact – rate the level of impact each risk may have on your business, using
the following scale:
1 – low; 2 – medium; 3 – high
4. Risk Score – Calculate the risk score using the formula likelihood x impact (l x
i)
Risk Likelihood
(1 – 4)
Impact
(1 – 3)
Risk Score
(l x i)
Competitors 4 3 12

Legal 1 2 2
Environmental 2 2 4
Total risk score: 18
e. sufficiency of information for due diligence
Proposal 1 – Family Health Medical Clinic: Proposal 2 – Brizzy Childcare:
The information provided was complete and
sufficient and it included the terms and
conditions too which are to be mentioned in
the joint venture.
The proposal missed the terms and conditions
like the minimum referrals requirements etc.
f. recommendations for best fit
Proposal 1 – Family health should introduce innovation and social responsibility aspects in its
strategic direction.
Proposal 2 – Brizzy Childcare must include variety of programs for its customers especially for
the satisfaction the parents.
Justification: The provided recommendations will meet the required standards of fitness industry
and will provide and advantage as compared to their competitors.

Assessment 3
Executive summary
The primary aim of this study is to create a strategy plan for Cross Fit Endurance to meet its
organizational goals, its mission and its vision and its values. The business now supports and
promotes the Cross Fit Endurance purpose as well as targeted results and tactics through its
strategic alliance and collaboration with Brizzy Children Care.
The organizational goal of Cross Fit Endurance would be to become a national chain and an
essential component of the hospitality business. Cross Fit Endurance in the next several years to
accomplish this.
Introduction
The healthcare system and the fitness business have great possibilities for cooperation. More
than half of Australian adults may be in an unhealthy lifestyle range and may not be carrying out
enough physical exercise to ensure optimum health. This implies that a physical exercise
prescription is required.
As a component of Cross Fit Endurance infrastructure, Cross Fit Endurance is a major value
added sector with state-of-the-art management information system. The company provides
excellent, affordable daycare as well as partnership services & engages openly with other
industries to foster change to benefit every kid and family.
Cross Fit Endurance is extremely worried about its rivals that threaten Cross Fit Endurance with
their goals. Cross Fit Endurance may, however, be helped by a strategic partnership and
collaboration to accomplish these goals.
Vision
Cross Fit Endurance programmers for Australia's youngsters in the future years will be the
greatest possible start to life.
Mission
The Cross Fit Endurance goal is to offer cheap, high-quality childcare as well as partner services
and to work with many other sectors openly to encourage change for all children and families.

Organizational values
For as far as the organization has, Cross Fit Endurance ideals have remained the same. For its
stakeholders, stewardship and the observance of moral and professional standards have always
been important to its employees. For them, the business is dedicated to fostering self-managed
teams, creating leadership and preserving safety. Cross Fit Endurance externally commits itself
to sound environmental standards and offers its consumers significant value (MacIntosh & Doherty,
2005).
 Integrativeness and relationships
 Innovation Leadership
 Sustainability
 Diversity and integration
 Medical and allied excellence
 Respect, cooperation and the commitment to the diverse team.
 Leadership for the promotion of physicians and lifestyle in the community.
Description of joint venture:
Brizzy Child Care would offer childcare services during the week for specified periods of time in
all fitness centers. Cross Fit Endurance supplies all services and pays a discounted hourly fee per
kid to Brizzy Kid Care. There will also be joint marketing activities, including banners in the
premises of Brizzy Childcare, the ability to use trademark on the site as partner organizations.
Market analysis
Brizzy Childcare is committed to providing childcare in Brisbane and seeks to grow the market
via its collaboration with Cross Fit Endurance.
Two market rivals were recognized by the business. In addition, Cross Fit Endurance has
analyzed these two rivals and thinks it has a comparative advantage in the form providing
services which will challenge existing market shares.
Services

Cross Fit Endurance offer high-quality, inclusive, affordable childcare services and partners, and
cooperate freely with many other sectors in order to promote change for all families and children.
Cross Fit Endurance supplies its products to its customers through a contracted delivery firm.
The company is currently looking at alliances and partnership that support and promote their
mission and vision.
Cross Fit Endurance strengths of product/service
Provide services that satisfy the customer's requirements for efficiency, dependability and
sustainability. In whatever they do, adhere to moral and professional norms of behavior.
Encouraging self-directed teams, fostering leadership and maintaining high safety standards,
committed to sound environmental policies and give consumers significant value ("CrossFit
Mission, Vision & Values", 2021).
 Don't be scared to explore fresh notions.
 State of art Information Management System (MIS)
 Outstanding marketing and sales techniques
 Good customer service reputation
Weaknesses of product/service
 Lack of experienced personnel in import and customer operations
Threats on product/service
 Rising to offer high quality, affordable and accessible childcare and partners and works
freely with many other sectors to create change for all children and families.
 Competition such as Global Corporation.
Opportunities
 Strategic alliances with childcare suppliers, where market penetration could easily be
achieved and cost of advertising and services could be shared.
 Keen to pursue strategic alliances as part of its objectives
 Alliance and partnership with Brizzy Child Care
Monitoring and evaluation

 A good reward system works towards improving the overall organizational performance
via team and individual performance management to ensure that the Cross Fit Endurance
goals are achieved.
 Performance management techniques enable managers and organizations to detect a
person or team's excellent and poor performance. An individual and team who perform
properly must be recognized as employee/team certificate of the month and a voucher to
encourage them to perform effectively. Individuals or teams undergoing training, a
companion system or a mentorship should be given. Managers must encourage and help
them improve their performance
Performance methods How often it will be
used
Person responsible
Staff feedback Every three months HR managers,
Administration officer, all staff
Customer survey Every six months HR managers
KPI Every year General Manager, operational
Manager
Staff performance
appraisal
Once a year General Manager
Observation Every week Departmental Manager, supervisor
Benchmarking Every Year General Manager
Conclusion
Cross Fit Endurance is a company that sells and service offer high-quality, inclusive, affordable
childcare services and partners, and cooperate freely with many other sectors in order to promote
change for all families and children. Appliance to consumers and be known as a national brand
across Australia and an integral part of hospitality industry soon, the company has four strategic
objectives which are achievable with the right strategic plans on how to achieve them. One of the
strategies is to embrace strategic alliance and seek out partnership that support and promote the
company’s vision, mission and organizational values, with this partnership; Cross Fit Endurance
will have a better chance of being successful and achieve their vision. Alliance with Brizzy Child

Care will be beneficial both financially and customer in service aspects of the company. Brizzy
Child Care commitment to hospitality industry will ensure that Cross Fit Endurance objective to
be a national brand will be achieving. Cross Fit Endurance will also succeed through efficient
and effective marketing strategy, the use of social and local media will allow the company to be
known and recognize easily to the public and market. Effective and appropriate communications
methods must be implemented to ensure everyone understand their role and responsibilities in
achieving the organizational objectives. Staff training and development are recommended to
ensure their skills and knowledge is up to date and ensures they can meet their KPI.
Meeting notes
It is to be noted the Strategic plan for Cross Fit Endurance was formulated and completed
accordingly. The plan was further discussed with the CEO and has gained endorsement from the
Board.

Assessment 4
Part A. Performance of Strategies
The first proposed strategy aimed to increase the members to 800 long term members and
expected performance in six months was 72 new members but actually achieved 67 new
members. The second strategy was aimed for increased participation by the local community
members and was expected 16 new members but it achieved 10 new members.
Part B. Current Strategies to Achieve Objectives within Timeframe
These strategies may have achieved the expected targets with the given timeframe of 6
months but performance fell short of proposed objectives. To increase the output better
strategies need to be developed.
Part C. Reasons for Unsatisfactory Performance
The possible reasons for unsatisfactory performance can be:
 Lack of strategic analysis.
 Lack of PEST analysis.
 Poor SWOT analysis.
 Lower technological quality.
 Poor quality of service provided by the customer service department.
Part D.
1. Challenges
The Cross Fit endurance must meet the standards and involve the community with effective
communication and better customer service with increased quality of their programs so more
customers are engaged in membership (Medium, 2021).
2. Objectives, Strategies and KPI Achievable or Not?
The objectives are completely achievable but strategies need to be modified and KPI must be
redesigned and time frame should be different for each objective with respect to its nature.

3. Scheduled Time Frame
The scheduled timeframe is completely realistic and performance after 6 months should be
monitored but it can also be decreased to 3 months.
Part E. Refined Objectives, Strategies and KPI
There should be modifications in the objectives like focusing on the skills developments of
staff with improved coaching services. Also communication and training programs must
meet the strategic objectives of Cross Fit. Considering the strategies Cross Fit Endurance
should introduce feedback forums and regularly communicate with the customers so that
their needs and preferences are evaluated better. KPI are needed to be developed with further
performance measurement aspects like increasing the repeat customers and introducing the
customer satisfaction level in the KPI (Terry, 2021).
Refined Objectives
 Increase long term members up to 750 at all locations at the end of 2021.
 Increase participation from local community to achieve a target of 20 long term
members within 6 months at all locations.
 Increase the customer satisfaction level to 90% at the end of 2021.
Refined Strategies
 Introduce two new programs within a year to target all age customers.
 Convert referrals to long term members by introducing free training sessions.
 Improve communication and customer service to effectively increase the percentage
of long term members.
Refined KPI
 Achieve minimum 10 new memberships per month.
 Within six months convert 80% referrals into full membership.
 Achieve 90% customer satisfaction levels.

Part F. 2 Improvements in Strategic Plan
1) To include the customer satisfaction level in the KPI.
2) To introduce the customer involvement in programs with regular feedbacks.

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