This study material is for BSBMKG440 Apply Marketing Communication Across a Convergent Industry. It covers planning marketing communications, implementing marketing communication tools, and more. The purpose is to create awareness about single use of plastic and to promote plastic free July. The target audience is local business, schools, and residents. The key message is not to use single use plastic in July. The marketing communication tools include social media marketing, paid campaign, and online advertising. The convergent tools are social media marketing tool, paid campaign, and online advertising. The networks identified are Plastic free July team members, partners of Plastic free July campaign, and sponsors of Plastic free July. A free networking opportunity was participated in to develop a network with others.
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