BSBMKG506 Plan Market Research

BSBMKG506 Plan market research

Table of Contents
INTRODUCTION...........................................................................................................................1
Assessment 1....................................................................................................................................1
Q1...........................................................................................................................................1
Q2...........................................................................................................................................1
Q3...........................................................................................................................................1
Q4...........................................................................................................................................2
Q5...........................................................................................................................................2
Q6...........................................................................................................................................2
Q7...........................................................................................................................................3
Q8...........................................................................................................................................3
Q9...........................................................................................................................................3
Q10.........................................................................................................................................3
Q11.........................................................................................................................................4
Q12.........................................................................................................................................4
Q13.........................................................................................................................................4
Q14.........................................................................................................................................5
Q15.........................................................................................................................................5
Q16.........................................................................................................................................5
Q17.........................................................................................................................................5
Q18.........................................................................................................................................6
Q 19........................................................................................................................................6
Q20.........................................................................................................................................6
Q21.........................................................................................................................................6
Q22.........................................................................................................................................7
Q23.........................................................................................................................................7
Assessment 2....................................................................................................................................7
Assessment 3....................................................................................................................................8
Develop a market research plan.............................................................................................8
Presenting the Main points of the market research plan ........................................................9

CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Planning a market research means that promoting different method in which the business
sustain the brand image at international level. In the same way current report is based upon the
three assessment and describe the importance of marketing in business field.
Assessment 1
Q1
Five items of regulations and law for marketing in Australia:
 Australian Competition and Consumer Commission (ACCC): which offer “the
Atriple C” that deals with the competition matter. It also promote competition and fair
trade in marketplace to benefit customers.
 Privacy Act, 1988: this act is basically introduce In order to promote and protect the
individuals not to send their personal information to another. Such that when the
advertisement is done then make sure that no personal data is shared to another party.
 Australian Communication and Media Authority (ACMA): all the radio and
television advertisement is regulated by this and also solve complaint about the
compliance with broadcast industry (Brace, 2018).
 Span Act, 2003: this is introduced in order to regulate the digital marketing in Australia.
 Commercial Advice is another regulation which classified all the advertisement before it
may broadcast.
Q2
The market researcher observe that professionalism is the standard of a personal conduct
by the professional in the business dealings, but the entire guidelines are vary from an industry to
industry. Moreover, each and every rules should be clear and easy to understood. Moreover,
honesty and transparency should be maintained and everyone should understand the
responsibility to client and also adhere to all legal and ethical standards. As per the Australia, the
privacy should be maintained such that the personal data should not be transferred to others.
Q3
 Applied when the market researcher handles the research information, research
organization should take step to implement the practice, procedures to make sure that
firm is complies with Australian Privacy Principles.
1