Analysis and Recommendations for Sarto's Gourmet Pasta
Added on 2019-12-28
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NathanHoBSBMKG515A1BSBMKG515A:ConductaMarketingAuditTASK1.KNOWLEDGETESTWhataretheelementsofthemarketingplanningprocess?Marketing planning can be defined as process of assessing one or more opportunities inmarket place and thereafter strategies and objectives are determined to attain such possibilities. Itcan be defined as method that permits a company to concentrate its resources on the optimumpossibility with the objective of enhancing sales and attaining sustainable competitive benefits. Foreachofthepiecesoflegislationlisted,describetheintentofeachandhowit couldimpactontheprocessofconductingamarketingaudit. a. Anti-discriminationlegislationThislegislationisintendedtopromoteequalitytoeverybodyregardlessof theircultural,ethnical,oreducationalbackground,orthedisabilitiesthatthey possess.Thislegislationaffectsthemarketingaudittotheextentthatitdoes notdiscriminateemployeeswhoareincludedintheaudit.
NathanHoBSBMKG515A2b. OccupationalhealthandsafetyThislegislationisintendedtokeepthehealthandsafetyofemployeeswithin anorganization.Thisincludestheoperationalplanandmanagementplanthat theorganizationcouldestablishinordertokeepitsemployeeshealthyand safe.Thislegislationaffectsthemarketingaudittotheextentthatitprovidesa guidefortheauditsothatitcouldpromotethehealthandsafetyofthe organization’semployees.c. PrivacylawsThislaw regulatestheprivacythateveryAustralianhasintheworkplaceand publicplaces.Thislawaffectsthemarketingaudittotheextentthatit regulatestheprivacyofeveryrelatedpartytotheaudit.3. Whatisthedifferencebetweenabusinessplananda marketingplan?Thebusinessplanprovidesawideoverviewofthebusiness,whichincludes informationonstaff,operations,location,marketingandfinancialaspects,aswell asclearlyoutlinedmissionsandgoals.Oftenusedasafinancialtool,the businessplanprovideslenderswithnecessarydetailstodetermineifthebusinessisviable,financiallysoundandabletorepay.Althoughbusinessplans aremostcommonlyknownforassistingnew businesses,theyshouldbeused throughoutthelifeofthebusiness.Notonlydoesit helptodevelopcompetitive strategies,thebusinessplancandetermineifthebusiness’actualactivity matchestheforecastedplans.
NathanHoBSBMKG515A3Meanwhile,Themarketingplandetailsactionsthatachievethecompany’s missionsandgoals.Thisplanidentifiesthebusiness’pricepoints,targetmarkets andcompetition.Itexplainshowthebusinessgeneratescustomersthrough advertisements,tradeshowparticipationandnewreferrals.Byexplaininghow thebusinesswillovercomecompetitivechallengesbyothercompanies,the marketingplanisakeysectionwithinthebusinessplanandrequiresdetailed industryresearchandconsideration.4. Listthreecommonprimarydatacollectiontechniquesandgiveabriefdescription ofeach.Observationmethod–Thismethodallowsresearcherstocollectdatabased ontheirpersonalobservationtowardstheobjectoftheresearch.Forthis purposeresearcherwillinteractwithemployeestoobservetheirbehaviorin ordertoassesstheirjobsatisfaction.Personal interview–Thisisa methodofprimarydatacollectioninwhich questionnaireisusedasadatacollectiontool.Severalinterviewersaresentto therespondentswithinterviewquestionnaireundertheguidanceofresearchin definedinterviewenvironment.Telephoneinterview–Thisisoneofthemostsignificantprimarydata collectionmethods.Thesignificantfeaturesofthetelephoneintervieware selectingtelephonenumbers,call timing,calloutcomes,andcall report.Questionnaire method: Under questionnaire method, the researcher prepares a list of questions that areto be asked from the audience. This method is adopted when the researcher needs fresh data orinformation. The advantage of this method is its accuracy of information or data. On other hand, thisprocess can be very costly for the researcher and time consuming as well.
NathanHoBSBMKG515A45. Whatarethetwotypesofa MarketingAudit?1.Internalmarketingaudit2.Externalmarketingaudit6. Whatisthepurposeofa MarketingAudit?Marketing audit is a process of evaluation where marketing operations are examined by the auditor. Itis a crucial part of marketing planning which focuses on investigating the current markeing scenario andcompetitiveness for the business. It is not necessary that the process is conducted in the beginning of the yearbut may be at the time of implementing a plan. Whereas, this process consist of both internal and externalmarketing audit. Under internal marketing audit, five M's are analyzed and audited by the auditor. In externalmarketing audit, the nature of customers is analyzed which includes their satisfaction level. 7. Whatarethefourcharacteristicsofa MarketingAudit?1.Itshouldbecomprehensiveandbroadinfocuscoveringtheentiremarketing environmentofthecompany.2.Itshouldbeanobjectiveexerciseandindependentofthemanagersdirectly involvedin makingthemarketingdecisions.3.Itshouldbeasystematicandorderlysequenceofdiagnosticstepsas comparedtoanunstructured andrandominvestigation.4.Itshouldbecarriedoutperiodically.Themarketingauditshouldbeundertaken onaregularbasisandnotonlywhenmajorproblemsarise
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