Developing an Integrated Marketing Communication Plan for FitLife

This assessment workbook focuses on developing an integrated marketing communication plan for FitLife, a private health club in Sydney. It includes understanding the objectives, target market profile, and communication requirements.

Assessment Workbook
BSBMKG523
Develop and design an integrated marketing
communication plan

1. Assessment Information
Welcome to your Student Assessment Workbook for BSBMKG523 Design and Develop an Integrated
Marketing Communication Plan.
This Workbook is where you will write all your responses for the knowledge questions and simulation tasks.
Please refer to the Student Assessment Guide for more information.
This assessment has the following two events:
Assessment Event 1 – Knowledge Questions
There are four questions that will provide us with evidence on your understanding of the concepts of
principles and purposes of marketing particularly the trends occurring in the macro environment, consumer
behaviour, legislation and types of media vehicles.
Assessment Event 2 – Case Study: Develop a marketing communication plan
You will complete a number of tasks in developing a communication plan which is based on the FitLife case
study. To achieve this, you will demonstrate your skills in determining marketing communication
requirements, design a marketing communication plan and develop a creative brief for the selected media
vehicles.
To complete the Simulation, you will need to refer to the following resource:
FitLife Strategic Brief A strategic brief that details the FitLife background including the organisation’s
marketing mix, current market trends, past media performance, and media
consumption rates by age groups.
Please note that their responses for both assessments can (where appropriate) use dot point format. See
below of an example of a dot point answers and a full sentence:
Dot point format Presentation Plan includes the following:
 outcomes
 needs of the audience
 context.
Full sentence
format
When you are preparing for a presentation, there a number of tasks that must be
carried out. These are listing the outcomes that you want to achieve, followed by
the identification of the needs of your audience. When you have completed these
two tasks you then check on the room that you will be conducting the presentation.
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To Achieve Competence
To be deemed competent for this unit, you will need to meet the following requirements:
 complete all of the questions and tasks listed in the Student Assessment Workbook
 meet all the requirements listed in this Student Assessment Guide
 your responses to the questions and tasks must be relevant, accurate and specific
 submit your completed Student Assessment Workbook to your Assessor within the set timeframes
 your work must be in your own words
 where you use an external source of information, you must provide citation.
2. Pre-assessment Checklist
Your assessor will go through the assessment for this unit, BSBRSK501 Manage Risk. It is important that
you understand this assessment before taking on the questions and tasks. To confirm that you have been
given this overview, we ask you to complete the following Pre-Assessment Checklist.
You are required to carefully read each checklist item provided below and tick either ‘Y’ to confirm your
understanding or ‘N’ if you disagree. In case you disagree with an item, please provide your reason under
the ‘Comments’ column.
When you have done this, we ask you to sign this Pre-Assessment Checklist. This acknowledges that your
Trainer/Assessor has discussed all of the information with you prior to undertaking this assessment.
Pre – assessment Checklist C
Y   N I, the student, understand the purpose of the assessment.
Y   N I understand when and where the assessment will occur, who will assess and in what
format the assessment will be submitted.
Y   N I understand the methods of assessment.
Y   N I understand what resources are required to complete this assessment.
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Y   N I understand the performance level required for each assessment event.
Y   N I understand that it must be my own work. I have been explained and understand the
serious consequences in case this work is found plagiarised.
Y   N I understand the process if I am deemed not yet competent.
Y   N I understand the feedback process and the appeals process.
Y   N The assessor has discussed with me if I have any special needs and if so what
arrangements have been made.
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3. Assessment Event 1 – Knowledge Questions
The information contained in this section lists the questions that you will need to develop a written response.
These questions are theoretical and provide evidence of your understanding of tools, documents, processes,
and legislative context in relation to designing and developing a marketing communication plan.
Note you must answer these questions in your own words. Remember, you must get a satisfactory result
with each question to be deemed satisfactory for the whole of Assessment Event 1.
4. Question 1
Describe each of the five principles of consumer behaviour and for each one provide an example of how it
influences buying behaviour.
Cultural
This principle posses deepest impact
on customer behaviour as they prefer
to use only those products which is
ethical according to their culture.
Factor for this principle are
subculture and social class.
People in Australia will buy those
products which are effective, shows
youthfulness, made of comfortable
material.
Social
This buying principle is linked with
society and their norms. People in
Australia are very social and open
minded. Factors associated with this
principle are family, status and social
role of people.
Rich class in Australia will buy
products to show off their status and
poor people will purchase products
to satisfy their needs.
Personal
People mainly buy commodities to
satisfy their personal desires. Factors
associated with this principle are age,
occupation, economic situation and
lifestyle of buyer.
Young individuals will buy modern
and advance products. Aged people
requires those products which are
comfortable and easier to use.
Psychological General factors which are linked with
this principle are perception,
Some people in Australia will buy a
service or product if they believe
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motivation, belief, attitude and
learning.
using that product matches their
perception.
Situational
These are temporary conditions
which decides if a customers will buy
a product or not. It involves time,
money and physical factor.
In case of dinning, people will not
buy cornflakes instead they will
prefer proper meal.
5. Question 2
Describe each of the marketing communication options.
Marketing communication
options
Explanation
Advertising
It is a highly prevalent communication tool that helps business firms
in sharing information of service or product to large audience. For ex,
radio, television, magazine, newspapers etc.
Packaging
With the help of effective packaging, a firm can attract millions of
customers. Effective packaging will benefits in clearly depicting
product and brand names, pointing out benefits etc.
Personal selling
This communication tool provides two sided interaction where
consumers can ask their queries before buying a product. This help
company in promoting unique features of their product.
Publicity and public relations
This tool helps a company in assuring positive image in front of
people. This marketing communication tool include press releases,
interviews, sponsorship etc.
Sales promotion
It involve contests, product demonstration, free samples and coupons
so that people can properly acknowledge about the products that are
offered by a company.
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6. Question 3
Question 3 has two parts: Question 3A and Question 3B, as given below.
7. Question 3A
Provide an explanation for the media vehicles and the advantages and limitation of each of your selected
vehicles.
Television This vehicle is used by
companies to target mass
population. Advertisement under
this vehicle involve both video
and audio.
Cost effective Lack of excessive detail
sharing
Direct mail This vehicle include sending
pamphlets, postcards to loyal
customers so that they can buy
new or existing products.
Highly targets specific
people
Do not cover mass
population
Website This media vehicle benefits a
company in sharing detailed
information of their services or
products.
Targets millions of
people at same time
Technical viewing
problems
Email Under this vehicle, company
send mails to personal Id of
people so that their products can
be acknowledged by their
potential and existing customers.
Fast and reliable way
to share information
Lacks personal touch
Radio This vehicle is local to broadcast
range of radio station.
Affordability Limit advertisers to audio
only
Telemarketing It is a way to sell service or
product via telephone. Company
can easily connect with
Customers are easy to
reach
Start-up cost is expensive
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customers via this vehicle.
Transit media This media vehicle is out of
home advertising where ads are
displayed either in or outside the
vehicle.
Long exposure Difficult to reach specific
segment of people
Television This vehicle is used by
companies to target mass
population. Advertisement under
this vehicle involve both video
and audio.
Cost effective Lack of excessive detail
sharing
8. Question 3B
List three advantages and three disadvantages of selecting multiple media in a media plan.
Advantages Disadvantages
 Benefits in building strong relationship with
customers  Targeting is low due to diversity of audience
 Wide reach  Not suitable for small businesses because of
increased cost.
 Popularize organizational offerings within few
minutes.
 Some media lacks visual components which
reduces effectiveness of products.
9. Question 4
List and explain five relevant legislation, codes of practice and national standards that impacts marketing
operations.
Legislation/Codes/Standards Summary of Key Provisions
1. Copyright Act, 1968
It defines exclusive right subject. This Act specifies the legal
rights of artistic and creative works within Australian Law. In
2004, this law is changed to plus 70 law in line with EU and
USA.
2. Patents Act, 1990 It is a kind of intellectual property law which is linked with new
inventions. Advertisers can protect their advertisements and
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Legislation/Codes/Standards Summary of Key Provisions
communication patterns by this Act so that rivals can't copy their
work.
3. Privacy Amendment Act, 2012
It was initiated to set conduct standards to minimise risks of
legislation breaching, direct marketers, setting benchmarks and
enhance the interest of consumers in business practice of firms.
4. E-marketing code of practice
This Code came into existence by Australian communication
authority. It sets guidelines for sending e-messages according to
spam Act 2003.
5. Commercial television industry
code of practice
This code is formulated by Australian communicating and media
authority. It includes provisions which deals with advertising
television time, planing promotions of programs and
commercials etc.
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10. Assessment Event 2: Case study
In this assessment you will undertake a number of tasks associated with developing a communication plan. This
includes undertaking two simulations to demonstrate these skills.
11. Task 1: Determine marketing communication requirements
In this task you will demonstrate your interpersonal skills in listening and questioning to clarify the products
and services of the client. You will then discuss their current objectives and the appropriateness of these in
light of their previous marketing efforts. You will also discuss their budget and whether it is sufficient to
achieve their objectives.
You do not need to insert any responses here as this is an Observation activity. Please refer to your Student
Assessment Guide.
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12. Task 2: Develop marketing communication brief
In this task you will demonstrate your skills in developing a marketing brief to meet the needs of the client.
Client Profile
Market communication brief will be based on FitLife which is a private Sydney based health club in
Australis. This organisation has around 70 health clubs and more than 180,000 active members within
Australia. Health clubs under FitLife offers facilities like swimming, gymnastics, gym, yoga classes and
recreation hall. Organisation has its operational base mainly in Parramatta and Sydney.
Purpose Statement
Main purpose of organisation is to have good engagement with people and community, providing modern
health clubs, lifestyle programs and cutting-edge fitness so that people from each age group will get
encouraged to live healthy life. Company is passionate for offering quality of life.
Objectives
 Company is planning to develop two innovative well-being and fitness program in next 6 months
within budget of 10,000 Australian Dollars.
 To introduce Iron Man loyalty card to customers in upcoming 3 months. 10% discount will be
given to regular customers on all purchases.
Target market profile
Gender: Female/ Male
Age:
[0-16]: Yoga, martial arts, children programs, swimming classes and other programs
[16-60]: All fitness related program involving nutritional assistance
Marital Status:
[Married and no dependants]: couple classes will be provided.
[Married and pregnant]: Maternal care and exercise programs
[Married and have dependants]: Yoga, children programs etc.
[Married and no dependants]: Different fitness program and nutritional assistance
Diversity: People from all religion, race and nationality are inclusive. Organisation value their
customers irrespective of their origin, race, ethnicity, colour, background. Sexual
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orientation etc.
Generation:
Traditional for senior programs
Generation X and Y for nutritional assistance program
Generation Z including martial arts and swimming classes
Education People with higher education are targeted due to their knowledge about fitness and
healthy life.
Income Level: Average to high income people
Social Class: Upper middle class and middle class
Psycho-graphics Company is going to divide people habits, hobbies and lifestyle so that attention of
people with healthy lifestyle and fitness habit can be gained.
Market profile
Market profile is referred to the set of characteristics which identifies a targeted group of people. Market
profile is needed to create effective marketing plans. It includes different aspects like life style, income,
socio-economic information, demographic and psycho-graphics etc. FitLife has mainly targeted their
customers in accordance with demographics where aspects like age, gender, income, education, gender
and diversity is given preference. Customers will be given facilities according to their preference and
level. Other than this, social class of people and their psycho-graphics is considered so that company can
gain high competence against the rival organisations.
Competition
Main competitors of FitLife are Jetts Fitness and EFM health club. In order to compete with these rivals,
FitLife serves as a leader in fitness and sport segment and offer standardised faculties in swimming,
squash courts, sports club and some other facilities. Sector linked with health and fitness posses a strong
place in Australian economy. There are some ways by which organisation named FitLife is giving tough
competition to rivals. Some of these ways are group training programs, health bar, training to staff so that
health of customers can't be compromised in any manner, online health coaching etc. In this respect,
company has allocated a budget of $1,061,059 so that available market opportunities can be grabbed in a
proper manner.
Summary of legal and ethical constraints
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There are different kind of ethical and legal constraints which are prevailed in marketing communication.
By adopting aspects like transparency, respect, responsibility, fairness and honesty, these constraints can
be removed. There are different ethical constraints which results in bad reputation of an organisation.
These constraints are puffery in which a firm tell its customers that their services or products are fantastic
and better than rival but it is not true, then it will be considered as unethical aspect. Other ethical
constraints are stereotypes, Ambush marketing etc. These constraints can degrade opportunities for
FitLife. In case of Legal constraints, some of the main points are misleading customers, health claims,
offering bad product by charging them high etc. If customers in Australia will face any kind of legal issue,
they can file case against the company due to which health clubs such as FitLife can lose their license or
they have to pay heavy revenues and fines.
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13. Task 3: Design integrated marketing communication strategy and
recommend media
In this task you will demonstrate your skills in developing a detailed communication strategy including the
selection of media in order to align to the requirements of the brief.
14.3.1 Overview marketing communication options
Marketing communication includes various marketing tools and options in collaborative manner.
Some general marketing communication options are personal selling, advertising, promotion to public
relation, direct marketing etc. Two of these mentioned options are stated below:
 Advertising: It is an inevitable tool for business firms. It consists of preparation of oral and written
messages and their spreading via paid media without any personal contacts. Advantage of
advertisements are stimulate production, employment opportunities for people, mass production and
distribution to customers. Disadvantages are impulsive buying, materialistic implications, unrealistic
and exaggerated advertisements to grab attention of customers.
 Direct marketing: It is a promotional medium under which a company offers information about
service or products which are offered to their customers. This is a targeted way to do marketing so
that attention of interested candidates can be grabbed properly. Advantages of direct marketing are
that it benefits in direct engagement with customers, benefits in personalised targeting, monitorable.
Disadvantages are limited reach, privacy intrusion of customers, low response rates from customer’s
side.
15.3.2 Overview primary and secondary media
Primary media is main media which is used by a company to promote and advertise itself. This
media has main influence on company as it assists in grabbing customer’s attention in a proper way. Primary
media used by FitLife is Broadcasting through Direct Email response and radio. Secondary media also
assists in adverting about services and products of company in front of customers. Second media used by
company is printed advertisements.
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16.3.3 Overview media vehicles for the primary and secondary media
Primary media: Media vehicle which is used by FitLife as their primary media is Email direct
response. Advantage of Email direct response is that it is very cost effective due to no advertising fees. Its
reach is up to million of customers. Time saving and less intrusive. Disadvantages are undelivered Emails,
people can spam advertisements if it irritates them, lack personal touch.
Another media vehicle used by health club is radio which has performed well in past due to cost
effectiveness and had high influence on customers. These methods helps in establishing trust with customers
due to which high brand loyalty is created. Advantages are widest coverage, even illiterate people have
access, can broadcast at local, national and international level. Disadvantages are lack of permanence, no
pictorial presentation, audience estimation is not possible. These media are used by company in past also to
retain their customers and it has extremely high influence in past.
Secondary media: First media used by company as their secondary media is full page advertisement
in men's and women's weekly. Advantages are high leveraged credibility, visual depiction of information,
high reach for specialised media audience. Disadvantage are limited readership, can't target national
audience, requires lot of time and planning.
Another media vehicle used by company as secondary media is Billboards due to which new services
of FitLife health club will be given more attention by customers. Advantages of Billboard is that they are
eye catching and huge, guaranteed audience, quick rise in sales. Disadvantages are time insensitive, limited
information and costly for brief exposure. In Past also these media was used to strengthen brand image and
they posses high influence on customers due to which associated target was easily achieved.
17.3.4 Analyse and evaluate the primary and secondary marketing media among target
audiences
• Media consumption habits of target audience: People have habit of listening radios in there free
time and checking their accounts to check if they have received some important mail or not. Other
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than this, reading advertisements is hobby for people and while traveling people usually encounter
billboards. All the marketing media choose by concerned health-club to promote them have high
consumption from target media.
• Brand characteristics: Main characteristics of FitLife health club is group training programs,
Physio-gym culture, boot camp, health bar, gymnastics hall, recreational hall for activities like
netball, basketball, badminton, table tennis, squash etc.
• Client objectives: Boosting brand name in market, retaining customers for maximum time,
capturing attention for new services, enhancing customer base by 20% by offering discount.
• Time frames: Organization has estimated that their targets will be achieved in 2 months where
broadcasting method and print advertisements will play their own roles in gaining attention of
customers.
• Clients budget: Manager in FitLife heath club has estimated that overall capital they need for this
marketing campaign is $1,061,059. Within this amount, promotional activities of both primary and
secondary marketing media will take place.
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18.3.5 Develop criteria for selecting multiple media combinations
There is a certain criteria according to which combination of multiple media can be selected so that
products or services of an organisation can be promoted in a desired manner. In this context, some of these
criteria are mentioned below:
• Nature of service: Services or products which will be offered by a company has important role in
deciding appropriate medium of advertisement. In general, there are two kind of services i.e.
consumer and industrial services. Consumer services can be promoted via TV, radio, magazines,
newspaper etc. To promote industrial services professional and technical journals are used.
• Nature of market: Nature of specific market can be acknowledged through size of population,
purchasing power and geographical region. FitLife is targeting wide population due to which
broadcast and print advertisements are best for company.
• Financial consideration: Each organisation decides to advertise and promote their services or
products via multiple media after identifying their financial conditions. Firms which can invest high
finance for advertisement adopts multiple media combinations.
• Type of Audience: To advertise specifically for educated people, media combinations that can be
used are direct mail, magazines, newspapers etc. In order to advertise for entire population including
literate and illustrate people, best way to advertise is through television and radio.
• Media chose by competitors: This is another criteria to select multiple media options. Most of the
firms adopts that media for advertisement which is already used by rivals so that high competition
can be given to them.
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19.3.6 Select multiple media combinations
In accordance with the criteria which is required to considered for selecting multiple media options,
FitLife health club can adopt the use of billboards and full page advertisements on weekly magazines of
men's and women's. FitLife is a health club which offers different services to customers so that they can live
a healthy life. Most of the people on daily basis encounters billboards while roaming in market, going
offices or schools etc. Hence, advertising through billboards is the best way by which concerned health club
can maximum attention of customers. Also, every educated person prefers to read magazines at weekly basis
to get updated about fashion trends, latest updates and other activities. Printing full page advertisements
which will include services offer by FitLife and its benefit to people will be the best way to grab attention
and appreciation of customers. Combination of Billboard and weekly magazine advertisement will help
FitLife in attaining their goals and targets easily.
20.3.7 Ensure recommended media meet the brief, client’s requirements, and legal and
ethical constraints
Insert written responses into the table:
Constraint area Benchmark Examples How it complies with the Benchmark
Anti-discrimination Fair and equal considerations Advertisements through billboards and
magazines do not adopt such practices and
content which can leads to discrimination
among people on the basis of their race,
colour, age or nationality.
Consumer
protection
Physical safety Advertisements for a services performed by
FitLife gives special consideration to health
of people. Those services are not promoted
which can harm physical health of people.
Copyright Getting exclusive rights By getting copyright for advertisements
through multiple media, organisation can
assure that they have exclusive rights on these
services.
Privacy Quality of customer services FitLife maintains privacy of their customers
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Constraint area Benchmark Examples How it complies with the Benchmark
when their opinions are shared on magazines
or at billboard. Due to these quality services,
customers are very satisfied with
organisation.
Ethical principles  Truth and accuracy
 Public interest
 Fantasy
Content which is shown through media
advertisements is required to be true and
accuracy. False facts can results in law suit
against company by customers. Under public
interest, organisation is not required to share
those information which can hurt sentiments
of people. Information which is used by
FitLife to promote them must not be compete
fantasy. It can either be combination of
fantasy and truth.
Codes of practice 1 Dangerous activity FitLife is not required to have billboards and
printing on magazines to promote any
hazardous or dangerous activity like drinking
of red wine and doing exercise under
guidance of FitLife trainers to get glowing
skin.
Codes of practice 2 Medical claims To promote their services and activities,
FitLife health club do not give any medical
claims. Although, they can share about
healthy life but medical claims can not be
used to promote their activities.
21. Task 4: Develop creative brief
This task builds on the media vehicles determined in Task 3.7 in consultation with the FitLife Manager
(your Assessor). In this task you will demonstrate your skills in developing a creative brief to align to the
requirements of the client.
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22.4.1 Identify creative content for chosen media using consumer language in the brief
There are four media vehicles which are adopted by FitLife to market and advertise their services.
These vehicles are radio, direct Email response, billboards and full page advertisements. Creative content for
each of these vehicle is mentioned beneath:
• Radio: With this media vehicle, FitLife can create advertisement content to promote their new
services in local communities. Characteristics of such content is that it must broadcast at perfect time
so that maximum number of customers can be reached. Posses good number of frequency per day.
Advertisement to promote new service must involve emotional content. Radio advertisement must be
be creative so that attention of maximum customers can be gained. Content is required to be
entertaining.
• Direct Email response: Advertisement content will involve new and existing services of FitLife
health club along with detailed information of these services. Characteristics of content will be that it
will be of high quality due to inclusion of accurate data. Content must be presented in designed way
so that customer’s can feel attracted. Content must be shared on consistent basis. Personalised
message will help in targeting selected population. Future value offers will be given more preference
due to this media vehicle of marketing.
• Billboards: Content which will be advertised by Billboard is new service of concerned health-club.
Characteristics in this respect are attractive visual elements, appropriate designing without any flashy
material, no use of ornamental texts as they reduce readability. Logo of FitLife club must be
presented with advertised content and boards must be placed at height so that people can watch
advertisements from far away also.
• Full page advertisements on women's and men's magazine: Content for advertisement will
include opinions of customers which are using services of FitLife health club. Characteristics of
content in this context will be creation of compelling headlines which are capable to gain attention of
customers, content must be integrated at a single space, written in non-technical language so that
people can understand it easily, include pictures and visuals so that readers can feel entertained while
reading about services of organisation.
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23.4.2 Identify pitch for product/service in the brief that meets client requirements
Pitch in context with Fit life health-club is “ We are best health-club than the rest. We offer those
services which assures guaranteed benefits to the fitness and health of our customers.
24.4.3 Identify supporting information required for consumer understanding of
product or service in the brief
Supporting information in context with value offers provided by FitLife is depicted below:
• Online health coaching: Customers can interact through Email and Skype, professional coaches
will interact with people and nutritional intake of people on daily basis will be given considerations.
• Customised daily meal: Meals will be specifically designed for weight loss. People can order it on
weekly basis. Meal will provide health benefits like low cholesterol and BP problems.
• Group training program: Special classes for pregnant ladies, high intensity training and aqua
zumba is offered to customers.
25.4.4 Create a Media Schedule to monitor the scheduling and the budget
Insert written responses into the table provided in the following page:
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Media Vehicle
Start Date
Date of
Completi
on
Resources Required Cost
1. Radio 08/20/19 12/20/19
Labour: 4 people 500$
Media and Production: To
advertise new services at
local level
Other:
2. Billboards 08/25/19 09/25/19
Labour: 2 people 1000$
Media and Production: To
sustain strong brand image
Other:
3. Direct
Email
08/20/19 20/11/19
Labour: 3 people 50$
Media and Production:
official account
Other:
For Assessor Use Only
26. Task Outcome Sheets
The Outcome Sheet below is the assessment questions and tasks for each of the assessment events that the
student is required to complete. Assessors, tick ‘S’ if the student achieved a satisfactory outcome for an
assessment task and ‘NYS’ if the student does not meet these requirements. Also, you are required to write
comments on the quality of this evidence under the ‘Comments’ column. For your judgement on the
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student’s overall performance, tick ‘Satisfactory’ if the student achieves a satisfactory outcome for all of the
tasks or ‘Not-Yet-Satisfactory’.
27. Assessment Event 1 – Knowledge Questions
Assessment Event 1
Knowledge Questions S NY
S Comments
Question 1
Question 2
Question 3A
Question 3B
Question 4
The student’s performance for Assessment Event 1 is  Satisfactory  Not-Yet-Satisfactory
Assessor Signature: Date:
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28. Assessment Event 2
Assessment Event 2
Case Study S NYS Comments
Task 1:
Determine marketing communication
requirements
Task 2:
Develop marketing communication
brief
Task 3:
Design integrated
marketing
communication strategy
and recommend media
Sub Task
3.1
Sub Task
3.2
Sub Task
3.3
Sub Task
3.4
Sub Task
3.5
Sub Task
3.6
Task 4:
Develop creative brief
Sub Task
4.1
Sub Task
4.2
Sub Task
4.3
Sub Task
4.4
The student’s overall performance is  Satisfactory  Not-Yet-Satisfactory
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Assessment Event 2
Case Study S NYS Comments
Assessor Signature: Date:
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29. Assessment Outcome Sheet
Student ID Family Name First N
Course Code Course Title
Unit Code BSBMKG523 Unit Title Design and D
Plan
Assessment Outcome
Assessor, please tick and date the student’s final outcome of this assessment:
Initial Submission Date Re-submission 1 Date Re-su
C NYC ___/___/____ C NY
Assessor’s Feedback
Assessor, please provide your comments on the student’s final outcome of this assessment:
Assessor Full Name Signature Date
Receipt of Student’s
Assessment
Assessor, you must provide the
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completed copy of this receipt
to the student as an evidence
of submission of their
assessment to you.
Student ID Family Name First Name
Course Code Course Title
Unit Code BSBMKG523 Unit Title Design and Develop an Integrated Marketing
Communication Plan
Due Date __/__/___ Date Received __/__/___ Extension
Approved Y  N  Date
Approved
Initial Submission  Re-submission 1  Re-submission 2  Assessor’s
Signature
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30. Student Feedback Form
Dear Student,
We are keen to improve our products and services, and assessment tools are a key part of this. Therefore, we
would welcome your feedback on the assessment. If you could take a few minutes to complete the form
below, it would be greatly appreciated. Please provide thoughtful responses as your opinions are highly
valued.
Yes No Questions
Y   N Did the assessment cover the training you received for this unit?
Y   N Were the tasks in Assessment Event 2 based on realistic activities that you would expect to
be doing in a workplace?
Y   N Did you understand the assessment instructions?
Y   N Were the tasks easy to understand?
Y   N Did the Assessor set up and run the simulation professionally?
Y   N Was the Assessor’s decision fair?
Y   N Was the Assessor’s feedback specific?
Y   N Was the Assessor’s feedback comprehensive?
Y   N Was the Assessor’s feedback constructive?
Y   N Was the Assessor’s feedback timely?
Y   N Were you satisfied with your effort in this assessment?
What would you change about this assessment?
What could the Assessor have done differently to improve the
assessment process and/or assessment feedback?
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Overall, what was the most significant challenge of this
assessment?
Overall, what did you like the most about this assessment?
Do you have any other comments?
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