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Student Assessment Workbook for BSBMKG401 Profile The Market

   

Added on  2020-10-22

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StudentAssessmentWorkbookBSBMKG401Profile The Market

1.Assessment InformationWelcome to your Student Assessment Workbook for BSBMKG401 Profile The Market.This Student Assessment Workbook is where you will write all your responses for the knowledge questionsand simulation tasks. Please refer to the Student Assessment Guide for more information.This assessment has the following two events:Assessment Event 1 – Knowledge Questions:There are eight questions that will provide us with evidence of your general knowledge of marketingconcepts, relevant legislation and other industry benchmarks.Assessment Event 2 – Simulation: FitLIfe Pro-tecYou will complete a number of tasks that will provide us with evidence of your skills with segmenting,targeting and positioning current and new products and services offered by FitLife. These tasks will bebased on your role of Market Research Officer in a simulation with an organisation that provides programsand services for fitness and wellbeing. To complete the Simulation, you will need to refer to the following resources:FitLife Strategic ReviewThis a report developed by a consultant on the current situation of FitLife andthe planned marketing goals and objectives.Market Research DataThis is an Excel spreadsheet of data relevant to the FitLife market. Policies and Procedures for FitLifeThis document is used throughout the implementation of Tasks 1-3 as theyoutline how to work in a health and safe way.Please note that your responses for both assessment events can (where appropriate) use dot point format. Seebelow an example of a dot point response and a full sentence response.Dot point formatPresentation Plan includes the following:outcomesneeds of the audiencecontext.Full sentence formatWhen you are preparing for a presentation, there are a number of tasks that mustbe carried out. These are listing the outcomes that you want to achieve, followedby the identification of the needs of your audience. When you have completedthese two tasks you then check on the room that you will be conducting thepresentation in.To Achieve CompetenceTo be deemed competent for this unit, you will need to meet the following requirements:complete all of the questions and tasks listed in the Student Assessment Workbookmeet all the requirements listed in this Student Assessment Guideyour responses to the questions and tasks must be relevant, accurate and specific submit your completed Student Assessment Workbook to your Assessor within the set timeframesBSBMKG401 Student Assessment Workbook | Page 2

your work must be in your own wordswhere you use an external source of information, you must provide citation.BSBMKG401 Student Assessment Workbook | Page 3

2.Pre-assessment ChecklistYour assessor will go through the assessment for this unit, BSBMKG401 Profile The Market. It is importantthat you understand this assessment before taking on the questions and tasks. To confirm that you have beengiven this overview, we ask you to complete the following Pre-Assessment Checklist.You are required to carefully read each checklist item provided below and tick either ‘Y’ to confirm yourunderstanding or ‘N’ if you disagree. In case you disagree with an item, please provide your reason underthe ‘Comments’ column.When you have done this, we ask you to sign this Pre-Assessment Checklist. This acknowledges that yourTrainer/Assessor has discussed all of the information with you prior to undertaking this assessment. Pre – assessment ChecklistCommentsY NI, the student, understand the purpose of the assessment.Y NI understandwhen and where the assessment will occur, who will assess and in what format the assessment will be submitted.Y NI understand the methods of assessment.Y NI understand what resources are required to complete this assessment.Y NI understand the performance level required for each assessment event.Y NI understand that it must be my own work. I have been explained and understand the serious consequences in case this work is found plagiarised.Y NI understand the process if I am deemed not yet competent.Y NI understand the feedback process and the appeals process.Y NThe assessor has discussed with me if I have any special needs and if so what arrangements have been made.BSBMKG401 Student Assessment Workbook | Page 4

Student Full NameStudent IDStudent SignatureDateBSBMKG401 Student Assessment Workbook | Page 5

3.Assessment Event 1 – Knowledge QuestionsThe information contained in this section lists the questions that you will need to develop a written response.These questions are theoretical and provide evidence of your understanding of legislation, industryassociations, marketing concepts and terms.Note you must answer these questions in your own words. Remember, you must get a satisfactory resultwith each question to be deemed satisfactory for the whole of Assessment Event 1.1.Question 1In the table below, identify relevant information relating to the Australian Marketing Institute Code ofProfessional Conduct.Write your response into the table:Relevant requirementsApplicationsIntegrity of dataAll the professionals working in the AMI shall not shared any confidentialinformation to the unauthorised person i.e., other employees, generalpublic etc. No bribery It is prohibited in the AMI that no employees will not take any kind ofcommissions or bribery in return of their illegal work. 2.Question 2In the table below, outline requirements of legislation affecting the role of a marketing researcher.Write your response into the table:LegislationsRequirementsImpactsArticle1:ResponsibilitiestoClients and VendorsWork which is given to the company must notchange or modify without the consent ofclients. It is mandatory to work adhere tospecification provided by client. If marketing researcher isnot working according to therequirements provided byclient then it would not be ofno use, thus loss for thecompany.Article 2: Responsibilityto Respondents andProspective RespondentsIt is essential for marketing researcher to takethe consent of client before asking anyquestions. If marketing researcher doesnot follow this legislationthen it will affect the workas information withoutgetting consent makes itunauthentic and less crediblein nature. BSBMKG401 Student Assessment Workbook | Page 6

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