Develop Organizational Marketing Objective

Develop Organizational
marketing objective

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Short term objective:...................................................................................................................4
Long term objectives:..................................................................................................................4
Performance measurement:-........................................................................................................6
Risk management Strategy .........................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing objectives is basically refers to as a set of targets which an organisation want
to achieve within a particular time period. This report is based on Haigh's chocvolate which is a
mid sized organisation operate in the market of Australia in order to offer chocolate. But now it
want to expand its business to all over market of Australia by adopting joint venture strategy
with the Cocoa delight which work at similar level (Castaño, Méndez and Galindo, 2015). This
report contains information regarding the main objective of joint venture performed among
Haigh's chocolate and Cocoa delight, its performance evaluation and risk management strategy.
MAIN BODY
The Haigh's chocvolate is a mid-sized company which offer range of chocolate at mid
ranged price at few stores per city. But it want to expand business to several other capital cities
of the Australia which is not possible to perform at individual level as the competition is high.
Hence in order to expand the market it has made a proposal for performing Joint venture with the
Cocoa delight which is also an mid size company. This joint venture will provide several benefits
to Haigh's Chocolate as Cocoa delight maintain a higher brand image in the marketplace which
support it in utilising it in order to enter into new market (Crane and et. al., 2019). Despite of
this, Haigh's chocolate is planning to expand its business in every capital city of Australia by the
year 2020 which in turn contribute toward the growth and success but it can be performed in
efficient manner when it started operating with Cocoa in a joint venture. Hence it is required to
formulate effective marketing strategies through which brand awareness can be strengthen
among the consumers. Therefore in order to achieve growth it is decided by the Haigh's
chocolate to expand its product line by entering into Joint venture with cocoa delight and for
which the proposal is being presented in front of the CEO. This contains the whole information
about the marketing plan and future goals of Haigh's Chocolate along with the ethical and legal
consideration they maintain when performing work with the Cocoa Delight (Gürel and Tat,
2017). From this it has been determined that the Haigh's Chocolate will get greater growth and
development opportunity in the market of Australia. For performing work with it Haigh's
chocolate has formulate certain objectives which are mentioned below: