Plan Direct Marketing Activities

Plan Direct Marketing
Activities

Table of Contents
INTRODUCTION ..........................................................................................................................3
Introduction to marketing objectives..........................................................................................3
Importance of marketing objective for organisation...................................................................3
Develop Marketing Objective.....................................................................................................3
CONCLUSION ...............................................................................................................................7
REFERENCES ...............................................................................................................................8

INTRODUCTION
Haigh's Chocolates is an Australia's family owned bean-to-bar chocolate manufacturing
company which is headquartered in Adelaide, Australia. This organisation was founded in 1915
by the Alfred E. and they also have their own retail stores in Melbourne, Sydney and Adelaide.
They have around 17 location in both the countries and 500 plus employee working for them.
This company also use to sell their chocolate's products using offline and online modes.
Currently. Haigh's has decided to expand their business using Joint venture technique. For this,
they are required to do analysis of their marketing objectives.
Introduction to marketing objectives
It is termed as the marketing strategy which is set in order to achieve the overall
organisational objectives and targets. Marketing objectives is important to increase product
awareness, enhancing brand image, providing information and lowering the consumer resistance.
Such objectives can be classify on the basis of SMART objectives which comprises of Specific,
Measurable, Achievable, Realistic and Time specific (Veríssimo, 2014). Specific example of
marketing objectives such as: “increase the market share by 20 percent” within one year. It is
required that objectives should be specific and in order to understand completely.
Importance of marketing objective for organisation
In context with Haigh's chocolates, marketing objectives will help this company to create
its brand and product image & reputation in all over the Australian market. Such marketing
objectives would help Haigh's chocolates to accelerate their market access and product range to
the different region and zones of entire Australia (Westwood, 2013). If marketing objectives
would have been initiated properly and appropriately, it would enables the customer's to create
positive and strong perception about the brand and positive of the Haigh's chocolate. The major
importance is to enhance the market and brand attractiveness in the mind and attitude of the
customer.
Develop Marketing Objective
Strategic Marketing Objectives
Objectives 1
The first marketing objectives is to establish the brand image and physical existence into the
domestic and global level. For this, Joint venture is the best and suitable approach for attaining