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The Role of Digital Marketing and Social Media Marketing - Theory and Examples

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Added on  2022/11/28

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AI Summary
This document discusses the role of digital marketing and social media marketing in contemporary businesses. It provides an explanation of marketing, the marketing mix, digital marketing, and social media marketing. It also explores two examples of effective social media content and justifies why they work. The document emphasizes the importance of digital marketing and social media marketing in today's world.

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