The Role of Digital Marketing and Social Media Marketing - Theory and Examples

BSc (Hons) Business Management with
Foundation
BMP3006
Practical Digital Marketing
Assessment 1
The role of digital marketing and
social media marketing – theory and
examples
Submitted by:
Name:
ID:
PETYO HRISTOV
Contents
Introduction 1
0

Part 1 p-p
Explanation of marketing p
An explanation of what the marketing mix is and where the
communications mix fits p
An explanation digital marketing p
An explanation of social media marketing p
An explanation of why digital marketing and social media
marketing are important to contemporary businesses p
Part 2 p-p
Two examples of social media content that really work and
justification of why they work p
Screen shots of effective campaigns with reference to established
models and standards for digital marketing p
Why social media content is effective? p
Conclusion p
References p
Introduction
1

Digital marketing is a sort of advertising that makes use of the internet
and technology to promote a business's products and services, such as
desktop computers, iPhones, digital media channels, computers, and
smartphones. Social media marketing has become an integral part of
everyone's lives, and internet marketing would be impossible without it.
People's and businesses' lives are being increasingly dominated by digital
marketing and social media marketing. The report is divided into two
sections. The following terms, as well as an example, are defined in section
one. This article briefly discusses marketing, social media, digital marketing,
and the marketing mix. Two instances of social media content are explored
in the second part, as well as how successful social media stuff is.
Part 1
Explanation of marketing
Marketing is described as a company's activities aimed at raising
awareness of its services and products. In addition, marketing comprises
the sale and distribution of manufactured items to particular individuals
or corporations. It also entails some form of endorsement. Furthermore,
marketing is handled according to laws, which encompass a variety of
actions such as thank-you letters, golfing with potential customers,
swiftly responding emails, meeting, and returning phone conversations
with clients. Furthermore, marketing's most fundamental goal is to align
a product's development with the needs of customers, thereby assuring
profit margins. Furthermore, marketing's principal purpose is to produce
successful sales. The purpose of marketing is to get to know and
understand your consumers so that your products and services are a
good match for them and sell themselves. Furthermore, marketing
converts consumers into clients who are interested in the company's
2

goods and are likely to purchase it. The next phase is to create goods
and services and then market them to clients via promotional tools.
An explanation of what the marketing mix is and where the
communications
The marketing mix determines which items will be accessible, how
much they will cost, and what incentives will be offered to customers in
the areas where the items will be sold. External marketing pressures are
taken into account while making these judgments. Management must
pay special attention to marketing or distribution of goods since
manufacturing is pointless unless things are sold. The marketing mix
refers to the process of creating and combining diverse marketing
aspects in order to achieve company goals. To be more successful in
marketing, the company must follow the marketing four Ps: price,
promotion, location, and product. All of the Ps work together to create a
plan framework for sustaining a product line with suitable pricing policies
at a handy location where clients may see the company's marketing.
 Product: This refers to the elements that a company creates in
order to suit the needs and wishes of its target market.
Furthermore, determining what distinguishes something from
competing goods or services is critical for efficient marketing of
products. This is also useful for determining whether or not
additional offerings should be indicated in combination with this.
 Price: This is defined as the cost of a firm's investment in raw
materials, machinery, and other items. It is also the amount that
customers pay for the items or services that are delivered to them.
Furthermore, this is frequently dependent on clients' perceptions of
quality or value, as value supports price.
3