The Role of Digital Marketing and Social Media Marketing - Theory and Examples

BSc (Hons) Business Management with
Foundation
BMP3006
Practical Digital Marketing
Assessment 1
The role of digital marketing and
social media marketing – theory and
examples
Submitted by:
Name:
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Contents
Introduction 1
1

Part 1 p-p
Explanation of marketing p
An explanation of what the marketing mix is and where the
communications mix fits p
An explanation digital marketing p
An explanation of social media marketing p
An explanation of why Digital marketing and social media
marketing are important to contemporary businesses p
Part 2 p-p
Two examples of social media content that really work and
justification of why they work p
Screen shots of effective campaigns with reference to established
models and standards for digital marketing p
Why social media content is effective? p
Conclusion p
References p
Introduction
Marketing is one of the common word and major element of today's economy which
provides a platform to the companies to introduce their product and sale their products
among the customers. In fact marketing provides a communication mode to the
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companies. Digital marketing and social media marketing are one of the recent and
trending techniques of marketing which are adopted by the companies nowadays not just
to sale their products but also to grab the big share of customers. In this project we will
study about the marketing and the new concepts of marketing along with their
importance.
Part 1
Explanation of marketing
[CIM definition of marketing and one other – Define and explain]
Marketing: It is the combination of all the activities and actions which make the lead
from the creation of product to its final distribution among the customers. It includes
all the activities perform by companies to launch their product or sale their product or
provide information about the product or to make their product famous among the
customers (Alves, Fernandes and Raposo, 2016). Marketing enables the companies to
get the potential customers who would be ready to buy their product or services and
also provides the platform to the companies by which they can explain to their
potential customers that why their products are best or what are the specialities of
their products which makes it more different from the other available products or why
customer have to buy their product and not the other available products. In short, it
would be right to say that marketing is the only reason for the successful running of
businesses or growth and development of the companies because it is the only
element which is responsible for the sale of products and services, of the companies
(Contreras and Ramos, 2016).
An explanation of what the marketing mix is and where the
communications mix fits
[Explain 4Ps marketing Mix. Explain communication mix. Link how communication
mix fits to marketing mix.]
Marketing mix: It refers to all those actions and elements that a company has to
consider in promoting its product which leads to increase in its sale (FERSAOUI and
BENAOULA, 2018).
There are 4ps of marketing mix:
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