Event Planning for University Prom Night

Business practice
Explored

Table of Contents
INTRODUCTION...........................................................................................................................1
Overview of event............................................................................................................................1
Marketing section.............................................................................................................................1
Marketing mix (7P’s).............................................................................................................1
Human Resource Requirement........................................................................................................3
Pre event staff.........................................................................................................................3
Staff on day of Event..............................................................................................................4
Post event Staff.......................................................................................................................6
Financial details...............................................................................................................................7
CONCLUSION................................................................................................................................8
References:.....................................................................................................................................10
Books and Journals...............................................................................................................10

INTRODUCTION
A process of planning and executing a formal or informal event is term as the event
planning. There are various events such as official conference, festive event, birthday’s,
marriages, and concerts, convocations etc. at large or small scale. To plan and coordinate the
event it includes requirements like finance, budget, staff like vendors, caterers, electricians,
venue, transportation, decor etc to execute the event successfully (Allen, 2021). There is another
term interlinked with event planning that is event management it involves the research about the
venue, target audience, marketing of event, segmentation and positioning before the launching
the event. The following report is the event planning of the university prom event. For which
report outlines the marketing strategies like marketing mix, market segmentation and
positioning, and targeting audience. The report also gives detail description about the human
resource required for the organising and running the event and also for the post event. The report
also present the financial details that are cost required for the event with its break even, profit,
loss, and contribution.
Overview of event
The thematic of event is prom night of university for the passing out batch. The prom is a
dance party event that is organised for the high school students. The students are required to
come with their prom date with dressing code for girls is dresses and gowns with corsages at the
wrist and for boys tuxedos with tie or bow. In the end of the event the prom king and queen are
also announced. The location where this event will be hosted is Metro bar, Luton Campus. The
event will have 200 members of university which include students and teachers. The event
timing will be 7pm to 11pm.
Marketing section
Marketing mix (7P’s)
Marketing mix is an essential part of the marketing strategy as discuss about the various
comprehensive areas that are required to plan the marketing of a product or service. To make the
event successful and touch the broad range of audience effective marketing is the only way to
attract and influence the target audience (Jones, 2020). The marketing mix is classified using the
7P's to develop effective marketing strategy. The 7p’s of marketing mix in context of prom event
are discussed below:
1

Product: First P of marketing mix is a product or service or an experience that is developed
according to the needs and desire of the customer. Product or service or an experience created by
the organisation must satisfy the customers to sustain the market. The event planning service
must satisfy the students and teachers by give them a life time experience and memories.
Price: Price of service for product must be developed using the liquid pricing strategy which can
provide the organisation with the profits. Planning service must be priced according to the
service provided by them the mast coordinator budget to plan the event to meet the cost off the
price along with earning of profits. There must be keeping proper break even of the items used
during the event planner lays the fixed cost and variable cost of the items (Do and Vu, 2020).
Place: Places a very important factor within the marketing mix that defines the location of the
products to be developed and launched for the world to watch. In the present event planning of a
prom night is very important to choose the location that is appropriate for the students and
teachers to reach and also that have a space for the larger audience. The venue must also be
attractive for the students so that define fascinating to attend the prom night at such amazing
venue.
Promotion: Promotion important marketing mix technique that helps in the advertisement and
the promotion of the product developed by the organisation. In the event planning of the prom
night for the higher education students the promotional methods must be digital and social media
accounts where the youth is highly available. Promotions the fireflies must also be designed and
printed so that they can be distributed all over the place.
Process: Another element of the marketing mix is the process is defines the whole process that is
used to develop and distribute the product of the organisation. For the event planning of the prom
night the whole process from the event preparations to the post event wrap up must be decided
and defined in details successful organisation of the event. Analysing of the process for the
launch of the event is important to recheck each and every activity for successful event
occurrence.
People: The sixth element of the marketing mix is the people which define what people are
required for the execution of the product and what people are required to be targeted to distribute
the product. In the event planning service this requirement of various types of staff and the
people attending the events are the students the higher education and some of the teachers
(Sajjatanawat and Yonwikai, 2020).
2