Event Planning for Christmas Party: Marketing Mix, HR Management, and Financial Analysis

Event planning

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK ..............................................................................................................................................4
Overview of the event............................................................................................................4
Marketing mix........................................................................................................................4
Segmentation, targeting and positioning................................................................................6
Human resource management requirements for the event ....................................................6
Pre-event responsibilities........................................................................................................7
Post-event responsibilities......................................................................................................7
Financial analysis...................................................................................................................8
Recommendation....................................................................................................................9
CONCLUSION ...............................................................................................................................9
REFERENCE.................................................................................................................................10

INTRODUCTION
Business practice is defined as the new method of organising routines as well as
procedure such as establishing databases of best practices, introducing management system and
improving retention of employees. Event planning is defined as the process of planning and
coordinating the event that includes various activities such as budgeting, scheduling as well as
site sectioning, coordinating transportation and parking arrangements, acquiring necessary
permits, arranging décor, ensuring security and arranging entertainers and speakers. It is essential
for manager to manage the event in efficient manner for making it successful and entertaining. In
order to make an event successful, event planner ensure that required human resources are
available on time such as caterers, decorators, vendors, electricians and others. There are various
steps are considered in the process of organising an event for ensuring its success and efficiency.
In this report Christmas Party event is organised in the hotel of Luton campus, University of
Bedfordshire by higher education students. The hotel has capacity of maximum 200 people. This
report overs marketing strategies, marketing mix, STP process and human resource management
requirement for managing and organising event activities. Along with that pre-event and post-
event responsibilities also mentioned in this project report.
TASK
Overview of the event
The university of Bedfordshire students organise a Christmas Party in Luton campus. The
party is organised for the occasion of Christmas that includes various fun activities, food and
beverages, dancing and allocation of surprise gifts. For this event boys and girls are required to
dressed up such as boys are likely to wear Tuxedos and girls would be like to wear gowns of red
and white colour. At the end of party Santa provide gifts to students and principle announced the
most stylish and cheering dressed boy and girl. The party is hosted by the Luton Campus and
event is organised for 200 guests that includes teachers and students. The timing of event is 7 PM
to 11 PM.
Marketing mix
Marketing mix is defined as the framework that includes multiple areas that help to develop
efficient marketing plan which is classified in various parts such as product, price, place,

promotion and people evidences and process (Guinaldo and Dimarogonas, 2017). These factors
helps to manage and organise event in efficient manner. Factors of marketing mix are mentioned
below:
Product: In Christmas event various products or gifts are arranges that attract number of
people towards party. There is various ancillary activities that might take place before during as
well as after event. In pre-event media days, contests and promotions on social media pages and
websites, on the day of event registration process, gifts bags, food and beverages and post event
partied such as awards and recognition (Holm and Breiter, 2017). Professional waitress staff
provides their services to the guests for the purpose of maximising their satisfaction level.
Price: Prices of Christmas event is related to charging a fee to cover event cost or to
make profits. Entry fee cover all expenses that are spend on event planing. Prices planning is
required to cover setup and clean-up cost, food and beverages as well as promotional fees. In
event prices are fixed at 7.26 per unit. The prices are justified for the students because the event
is hosted by the students. This pricing is appropriate for attracting university students. Students
attending and enjoying the event without being worried about entry fee of other charges.
Efficient entry charges attract maximum number of students that enhances overall profitability of
Christmas event.
Place: Place is the important part of marketing mix which is related to the information
regarding location where products and services are offered to targeted audience. In the context of
Christmas party event which is organised at Luton campus, University of Bedfordshire (Kissel,
2017). The venue or location of event is quite appropriate because students do not face any kind
of barrier in reaching at location. Students can easily download their event entry passes from the
university campus. The location enhances the accessibility of students that enhances chances of
getting success.
Promotion: Promotions is the essential aspect which is used by the students to spread
information regarding party to attract number of students. The success of Christmas event
depends on efficiency of promotional activities. Social media marketing is platform which is
used by the students to promote event. Facebook, Instagram, Twitter and other channels are used
to promote event. The event is also promoted of official site of university and other social media
pages through creating hashtags (RIM, 2017). The event is the best way that enhance interaction