Barriers of Innovation and Creativity in Webasto Group

BSS057-6
CORPORATE
INNOVATION AND
ENTREPRENEURSH
IP BLK6 1920

Table of Contents
INTRODUCTION...........................................................................................................................1
Barriers of innovation and Creativity..........................................................................................1
Support of Creativity and Innovation..........................................................................................3
Theories and Models of Effective Creativity and Innovation......................................................4
Interrelationship between Creativity, Change and Innovation....................................................8
Recommendations........................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Innovation and creativity is the process of critically evaluating the environment and
formulating the effective idea with available resources to increase the efficiency of the business
organization. Every business Entity need to analyse the efficiency of entrepreneurs as they have
ability to generate powerful ideas and ideology which will help company to increase its
productivity. It will also help the organization to achieve the objectives and compete in market to
increase profitability. Knowledge and skills will only increase in entrepreneurs to increase the
analytical skills. Innovation is also very important part of growth of the organization and it is
very effective in increasing quality of the operations. Invention, extension, duplication and
synthesis are the various types of innovation which any entrepreneurs will adopt in order to
achieve the efficiency of business firm. Innovation is a planned process and need much
information to achieve the effectiveness of the objectives.
This report have detailed description about Webasto group which is competitive dealer of
automotive parts of the auto-mobile industry. Company was established in 1901 and had an aim
of producing vehicle parts and components for the industry to increase the market share. There is
a brief discussion about barriers of innovation, creativity which the company faces in expanding
the business in the market and how they maintain the efficiency to achieve the leadership in the
market.
Barriers of innovation and Creativity
Creativity and innovation are very essential part of the business organization ad Webasto
Group have analysed the barriers in company which is decreasing the efficiency. Innovation
increases the productivity of the workplace and also help the firm to identify all obstacles which
are in the path of success (Mir, Casadesús and Petnji, 2016). As innovation and creativity
provide leverage to long term growth of the business entity this will also help to achieve the
market share by competing in competition of market. As entrepreneurship is the combination of
creativity and innovation so that also help the entrepreneurs to have effective skills and
knowledge about the area to increase growth of the business firm.
Barriers of Creativity
Webasto need to understand all the barriers of creativity as this will also decease the
efficiency of the entrepreneur to formulate the effective strategies (Kanagal, 2015).
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 Beliefs- This is the factors by which the entrepreneur also decrease the efficiency to think
and increase their skills to generate any idea (Burke, 2017). Belief of the entrepreneur
will also restrict the thought of entrepreneur and it will not allow them to gain more
information about the outside world. This will also decrease the options in making
effective decisions as the entrepreneur do not have proper information about the subject.
 Stress- Mental stability is also very important in making effective decision and also
increasing the efficiency of the thought process. Entrepreneur also need to have p mental
peace and should not be stressed as that will decrease the ability to think something
different and out of the box(Dawson, 2019).
 Unhealthy Environment- organization also need to have an effective and healthy working
environment as it will decrease the efficiency of the entrepreneur to make new decisions
if they are busy solving the old problems they will not be able to focus on anything new.
 Fears- fear is the mental throat which restrict the entrepreneur to increase their ability as
it will decrease the mental peace. Fear is also a major factors in by which entrepreneur
have decreased the ability to be creative in business firm(Kesting and et.al., 2015). Ego-it is the feeling in which entrepreneur self analyse himself as the most superior and
also feel that the organization is nothing without them. This will also discourage the
entrepreneur to make effective ideas in increasing the efficiency of the business entity.
Barriers of Innovation
Webasto also analysed that innovation also have some barriers which decrease the
entrepreneur efficiency in making effective policies for the organization.
 Lack of leadership- Leadership skills is very essential in influence the employees to
follow the innovation and also make the innovation more productive so that the company
ca get maximum benefit from that. As many top-level managers do not have the effective
leadership quality to innovate the policies and strategies(Caniëls and Rietzschel, 2015).
 Lack of Resources- effective innovation need to have proper resources which can
increase efficiency of the process(West and Bogers, 2017). Human resources, raw
materials, capital and land are the basic resources which are required in the organization
to increase the innovation process. Cost of innovation also is the barrier to innovation of
the products and services of the company and it also decreases quality of output.
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