Unit 39 - International Business

BTEC Level 3 Diploma in Business (QCF). 2016-17
Qualification Unit number, title and credit value
Unit 39 – International Business
Learner name Assessor name
Date unit issued Unit Deadline Date unit submitted by
student
Criteria
reference
To achieve the criteria the evidence must show that
the learner is able to:
Asst &
Task
no.
PASS CRITERIA
P1 Explain the international business environment in which a
selected organisation operates. 1
P2 Describe the mechanisms that regulate international
trade. 2
P3 Describe how the environment and culture of another
country affects a business operating internationally.
3
P4 Describe how the monetary environment affects
businesses that operate internationally.
4
P5 Identify why businesses operate internationally. 5
P6
Explain the business strategies used by a business
operating internationally. 5
MERIT CRITERIA
M1 Assess the methods to increase trade between countries
and the methods to restrict trade between countries. 2
M2 Compare how cultural differences and foreign business
environments affect multi-national corporations. 2
DISTINCTION CRITERIA
D1 Evaluate the potential problems faced by businesses that
trade internationally when entering new markets. 3
D2
Evaluate the impact of cultural differences on
international business performance in the international
market.
3
Note: If the assignment brief has mentioned a specific organisation the
learner may still choose any other organisation of his/her choice to
answer the tasks.
LEARNING OUTCOMES: On completion of this unit you should:
 Understand the international business environment
 Know how cultural differences affect international business

BTEC Level 3 Diploma in Business (QCF). 2016-17
 Know how international business is financially supported
 Understand the strategies used by international businesses
Project
Scenario
You have been appointed as team leader of a group of international business
consultants. In your role as the leader you will need to understand the impact of
globalisation, international economy and culture on business organisations in general.
Task 1
Your task is to choose a UK organisation that operates
internationally and prepare a report to an international trade
expert within the UK Government. Your report should include the
following:
 Explain the importance of international business to the selected organisation
and to the UK economy.
 Explain the significance of imports and exports to the UK economy. You need
to look at the data on the value and volume of activity together with recent
trends imports and exports.
 Explain the factors that encourage and/or restrict international trade.
Membership in the EU and non-membership of European Monetary Union
should be considered as part of the explanation.
 Undertake PESTLE analyses of one of the new countries in which your
selected organisation might choose to operate in:
 For each heading, choose and evaluate two factors/issues/problems –
for example, interest rates and inflation as part of the evaluation of
economic forces.
 Analyse the cultural factors in different countries that might affect businesses
choosing to operate in those countries.