PESTLE, SWOT and VRIO Analysis of Nike Association
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Added on 2022-03-28
About This Document
This project will provide the idea that Nike is associated. PESTLE, SWOT, and VRIO assessments will be used to evaluate the association's strengths and weaknesses in the context of its overall environment. This information aids experts in predicting how the Nike association will adapt to the rapidly changing environment. Additionally, many elements that affect Nike's business development will be included. Additionally, how the overall environment will affect Nike Association's autonomous bearing and business goal will be covered.
PESTLE, SWOT and VRIO Analysis of Nike Association
Added on 2022-03-28
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Assignment front sheet
Learner name Learner Student I.D. Assessor Name
Shahryar Mohammad 1017234 Ms. Sabrina Tsang
Date issued Submission Deadline Submission Date
18th October 2021
13th December 2021 13th december
Resubmission Deadline (If appropriate) Resubmission Date (If appropriate)
Internal Verifier Name Internal Verification Deadline
Qualification Unit number and title
Pearson BTEC Level 5 Higher National Diploma in
Business Unit 1: Business and the Business Environment
Assignment title Assignment 2: Business Environment Analysis
Criteria
reference To achieve the criteria the evidence must show that the student is able to: Evidence
(Page no.)
LO3 Use contemporary examples to demonstrate both the positive and negative influence/impact the macro
environment has on business operations
P4 Identify the positive and negative impacts the macro environment has upon business
operations, supported by specific examples. 14-19
M3 Apply appropriately the PESTLE model to support a detailed analysis of the macro
environment within an organisation. 14-19
LO4 Determine the internal strengths and weaknesses of specific businesses and explain their
interrelationship with external macro factors
P5 Conduct internal and external analysis of specific organisations in order to identify
strengths and weaknesses. 35-36
P6 Explain how strengths and weaknesses interrelate with external macro factors. 61-64
M4
Apply appropriately SWOT/TOWS analysis and justify how they influence decision-
making. 36-42
D2
Critically evaluate the impacts that both macro and micro factors have upon business
objectives and decision-making. 42-48
Learner declaration
Plagiarism
Plagiarism is a particular form of cheating. Plagiarism must be avoided at all costs and students who break the ru
however innocently, may be penalised. It is your responsibility to ensure that you understand correct referen
practices. As a university level student, you are expected to use appropriate references throughout and keep caref
detailed notes of all your sources of materials for material you have used in your work, including any mat
Learner name Learner Student I.D. Assessor Name
Shahryar Mohammad 1017234 Ms. Sabrina Tsang
Date issued Submission Deadline Submission Date
18th October 2021
13th December 2021 13th december
Resubmission Deadline (If appropriate) Resubmission Date (If appropriate)
Internal Verifier Name Internal Verification Deadline
Qualification Unit number and title
Pearson BTEC Level 5 Higher National Diploma in
Business Unit 1: Business and the Business Environment
Assignment title Assignment 2: Business Environment Analysis
Criteria
reference To achieve the criteria the evidence must show that the student is able to: Evidence
(Page no.)
LO3 Use contemporary examples to demonstrate both the positive and negative influence/impact the macro
environment has on business operations
P4 Identify the positive and negative impacts the macro environment has upon business
operations, supported by specific examples. 14-19
M3 Apply appropriately the PESTLE model to support a detailed analysis of the macro
environment within an organisation. 14-19
LO4 Determine the internal strengths and weaknesses of specific businesses and explain their
interrelationship with external macro factors
P5 Conduct internal and external analysis of specific organisations in order to identify
strengths and weaknesses. 35-36
P6 Explain how strengths and weaknesses interrelate with external macro factors. 61-64
M4
Apply appropriately SWOT/TOWS analysis and justify how they influence decision-
making. 36-42
D2
Critically evaluate the impacts that both macro and micro factors have upon business
objectives and decision-making. 42-48
Learner declaration
Plagiarism
Plagiarism is a particular form of cheating. Plagiarism must be avoided at all costs and students who break the ru
however innocently, may be penalised. It is your responsibility to ensure that you understand correct referen
practices. As a university level student, you are expected to use appropriate references throughout and keep caref
detailed notes of all your sources of materials for material you have used in your work, including any mat
downloaded from the Internet. Please consult the relevant unit lecturer or your course tutor if you need any further adv
Student Declaration
I certify that the assignment submission is entirely my own work and I fully understand the consequences of
plagiarism. I understand that making a false declaration is a form of malpractice.
Student signature: Date:
Student Declaration
I certify that the assignment submission is entirely my own work and I fully understand the consequences of
plagiarism. I understand that making a false declaration is a form of malpractice.
Student signature: Date:
BTEC Assignment Brief
Qualification Pearson BTEC Level 5 Higher National Diploma in Business
Unit or Component
number and title Unit 1: Business and the Business Environment
Learning aim(s) Student will explore how the wider external environments influence and shape business
decision-making.
Assignment title Assignment 2: Business Environmental Analysis
Assessor Ms. Sabrina Tsang
Vocational
Scenario or Context
McKinsey & Company is founded on a rigorous understanding of every client’s
institutional context, sector dynamics, and macroeconomic environment. They invest
more than $700 million of their film’s resources annually in knowledge development,
learning, and capability building. They study markets, trends, and emerging best
practices, in every industry and region, locally and globally. From the C-suite to the
front line, they partner with their clients to transform their organisations, embed
technology into everything they do, and build enduring capabilities.
You are the senior business analyst of a McKinsey & Company. The consultancy
corporation has a large range of clients globally major in various products and services,
in view of the business drop in 2019 – 2020 due to COVID-19, your corporation
looking into the ways to have the business success.
You, as the senior business analyst have to provide a report which investigate and
define business environmental analysis.
Provide a report of the following according to the above scenario:
Qualification Pearson BTEC Level 5 Higher National Diploma in Business
Unit or Component
number and title Unit 1: Business and the Business Environment
Learning aim(s) Student will explore how the wider external environments influence and shape business
decision-making.
Assignment title Assignment 2: Business Environmental Analysis
Assessor Ms. Sabrina Tsang
Vocational
Scenario or Context
McKinsey & Company is founded on a rigorous understanding of every client’s
institutional context, sector dynamics, and macroeconomic environment. They invest
more than $700 million of their film’s resources annually in knowledge development,
learning, and capability building. They study markets, trends, and emerging best
practices, in every industry and region, locally and globally. From the C-suite to the
front line, they partner with their clients to transform their organisations, embed
technology into everything they do, and build enduring capabilities.
You are the senior business analyst of a McKinsey & Company. The consultancy
corporation has a large range of clients globally major in various products and services,
in view of the business drop in 2019 – 2020 due to COVID-19, your corporation
looking into the ways to have the business success.
You, as the senior business analyst have to provide a report which investigate and
define business environmental analysis.
Provide a report of the following according to the above scenario:
Activities
Activity 1 – Demonstrate both the positive and negative influence
macro environment has on business operations: (LO3 – P4)
COVID-19 brings heavy drop in business particular. Your client – Lee in charg
and development department after business restricting. However, he was not ex
entrepreneurship and lacked management skills. As a senior business analyst, y
to explain implication of wider external environments influence.
I. As the first part of your report you need to identify both the positive
influence/impact the macro environment has on business operations. The foll
should be included.
1. The application of the PESTLE framework and how organisations need to
forecast external influences.
2. How the macro environment influences/impacts upon business activities: t
the digital revolution on production and consumption; the impact of social
cybersecurity; emerging BRICS markets, the global shift in economic and soci
ethical and sustainable growth.
3. How organisations go through the transformation process and overcome
change in response to the changing market environment.
Activity 2 – Determine the internal strengths and weaknesses
businesses and explain their interrelationship with external mac
(LO4 – P5 and P6)
II. Frameworks for analysis.
1. Introduction to SWOT and/or TOWS analysis and how they can assist in
making process within organisations.
2. Key external macro factors including the competitive environment and
intervention that influence organisations and business.
Submission Format Your assignment should be typewritten in Times New Roman, font size
spacing on A4 paper, page numbered and be submitted bound. This is in the
individual assignment. You are required to make sure of headings, par
subsections as appropriate, and all work must be supported with research an
using the Harvard referencing system. Please also provide a bibliograph
Harvard referencing system.
A cover page, table of content page, charts/diagrams/process and a refer
used as the skeleton of the assignment.
Sources of information to support
you with this Assignment
BARON, P. (2012) Business and its Environment. 7th Ed. London: Prentice Ha
PALMER, A. and HARTLEY, B. (2011) The Business Environment. 7th Ed.
Maidenhead: McGraw-Hill.
WEATHERLEY, P. (Editor) and OTTER, D. (Editor) (2014) The Business En
Themes and Issues in a Globalised World. 3rd Ed. Oxford: Oxford University P
WORTHINGTON, I. and BRITTON. C. (2014) The Business Environment. 7t
Harlow Pearson.
Other assessment materials
attached to this Assignment Brief
Nil
Activity 1 – Demonstrate both the positive and negative influence
macro environment has on business operations: (LO3 – P4)
COVID-19 brings heavy drop in business particular. Your client – Lee in charg
and development department after business restricting. However, he was not ex
entrepreneurship and lacked management skills. As a senior business analyst, y
to explain implication of wider external environments influence.
I. As the first part of your report you need to identify both the positive
influence/impact the macro environment has on business operations. The foll
should be included.
1. The application of the PESTLE framework and how organisations need to
forecast external influences.
2. How the macro environment influences/impacts upon business activities: t
the digital revolution on production and consumption; the impact of social
cybersecurity; emerging BRICS markets, the global shift in economic and soci
ethical and sustainable growth.
3. How organisations go through the transformation process and overcome
change in response to the changing market environment.
Activity 2 – Determine the internal strengths and weaknesses
businesses and explain their interrelationship with external mac
(LO4 – P5 and P6)
II. Frameworks for analysis.
1. Introduction to SWOT and/or TOWS analysis and how they can assist in
making process within organisations.
2. Key external macro factors including the competitive environment and
intervention that influence organisations and business.
Submission Format Your assignment should be typewritten in Times New Roman, font size
spacing on A4 paper, page numbered and be submitted bound. This is in the
individual assignment. You are required to make sure of headings, par
subsections as appropriate, and all work must be supported with research an
using the Harvard referencing system. Please also provide a bibliograph
Harvard referencing system.
A cover page, table of content page, charts/diagrams/process and a refer
used as the skeleton of the assignment.
Sources of information to support
you with this Assignment
BARON, P. (2012) Business and its Environment. 7th Ed. London: Prentice Ha
PALMER, A. and HARTLEY, B. (2011) The Business Environment. 7th Ed.
Maidenhead: McGraw-Hill.
WEATHERLEY, P. (Editor) and OTTER, D. (Editor) (2014) The Business En
Themes and Issues in a Globalised World. 3rd Ed. Oxford: Oxford University P
WORTHINGTON, I. and BRITTON. C. (2014) The Business Environment. 7t
Harlow Pearson.
Other assessment materials
attached to this Assignment Brief
Nil
Assessment Criteria
Learning Outcomes and Assessment Criteria
Learning Outcome Pass Merit Distinction
LO3 Use contemporary examples to
demonstrate both the positive and
negative influence/impact the macro
environment has on business operations
P4 Identify the positive and
negative impacts the macro
environment has upon
business operations,
supported by specific
examples.
M3 Apply appropriately the
PESTLE model to support a
detailed analysis of the
macro environment within an
organisation.
D2 Critical evaluate the
impacts that both macro and
micro factors have upon
business objectives and
decision-making.
LO4 Determine the internal strengths
and weaknesses of specific businesses and
explain their interrelationship with
external macro factors
P5 Conduct internal and
external analysis of specific
organisations in order to
identify strengths and
weaknesses.
P6 Explain how strengths
and weaknesses interrelate
with external macro factors.
M4 Apply appropriately
SWOT/TOWS analysis and
justify how they influence
decision-making.
Learning Outcomes and Assessment Criteria
Learning Outcome Pass Merit Distinction
LO3 Use contemporary examples to
demonstrate both the positive and
negative influence/impact the macro
environment has on business operations
P4 Identify the positive and
negative impacts the macro
environment has upon
business operations,
supported by specific
examples.
M3 Apply appropriately the
PESTLE model to support a
detailed analysis of the
macro environment within an
organisation.
D2 Critical evaluate the
impacts that both macro and
micro factors have upon
business objectives and
decision-making.
LO4 Determine the internal strengths
and weaknesses of specific businesses and
explain their interrelationship with
external macro factors
P5 Conduct internal and
external analysis of specific
organisations in order to
identify strengths and
weaknesses.
P6 Explain how strengths
and weaknesses interrelate
with external macro factors.
M4 Apply appropriately
SWOT/TOWS analysis and
justify how they influence
decision-making.
ASSESSMENT RECORD SHEET
Qualification Pearson BTEC Level 5 Higher
National Diploma in Business Learner name Shahryar Mohammad
Unit Number and title Unit 1: Business and the
Business Environment Assessor name Ms. Sabrina Tsang
Assignment title Assignment 2: Business Environmental Analysis
First Submission
Deadline 13rd December 2021 Date submitted
Has an extension to the deadline been approved by the Assessor due to extenuating
circumstances? (If appropriate)
Targeted
criteria To achieve the criteria, the evidence must show that the student is able to: Achieved?
P4 Identify the positive and negative impacts the macro environment has upon business
operations, supported by specific examples.
P5 Conduct internal and external analysis of specific organisations in order to identify
strengths and weaknesses.
P6 Explain how strengths and weaknesses interrelate with external macro factors.
Higher Grade achievements (where applicable)
Grade descriptor
M3 Apply appropriately the PESTLE model to support a detailed analysis of the macro
environment within an organisation.
M4 Apply appropriately SWOT/TOWS analysis and justify how they influence decision-
making.
D2 Critically evaluate the impacts that both macro and micro factors have upon business
objectives and decision-making.
Assessor declaration
I certify that the evidence submitted for this assignment is the learner’s own. The
learner has clearly referenced any sources used in the work. I understand that false
declaration is a form of malpractice.
Assessor signature Date
Date of feedback to learner
Learner signature Date
**Any resubmission evidence must be submitted within 15 working days of learners receiving
assessment feedback
Qualification Pearson BTEC Level 5 Higher
National Diploma in Business Learner name Shahryar Mohammad
Unit Number and title Unit 1: Business and the
Business Environment Assessor name Ms. Sabrina Tsang
Assignment title Assignment 2: Business Environmental Analysis
First Submission
Deadline 13rd December 2021 Date submitted
Has an extension to the deadline been approved by the Assessor due to extenuating
circumstances? (If appropriate)
Targeted
criteria To achieve the criteria, the evidence must show that the student is able to: Achieved?
P4 Identify the positive and negative impacts the macro environment has upon business
operations, supported by specific examples.
P5 Conduct internal and external analysis of specific organisations in order to identify
strengths and weaknesses.
P6 Explain how strengths and weaknesses interrelate with external macro factors.
Higher Grade achievements (where applicable)
Grade descriptor
M3 Apply appropriately the PESTLE model to support a detailed analysis of the macro
environment within an organisation.
M4 Apply appropriately SWOT/TOWS analysis and justify how they influence decision-
making.
D2 Critically evaluate the impacts that both macro and micro factors have upon business
objectives and decision-making.
Assessor declaration
I certify that the evidence submitted for this assignment is the learner’s own. The
learner has clearly referenced any sources used in the work. I understand that false
declaration is a form of malpractice.
Assessor signature Date
Date of feedback to learner
Learner signature Date
**Any resubmission evidence must be submitted within 15 working days of learners receiving
assessment feedback
Resubmission
Deadline Date submitted
Targeted
criteria
Criteria
achieved Assessment comments
General comments
Learner Declaration
I certify that the evidence submitted for this assignment is my own. I have clearly
referenced any sources used in the work. I understand that false declaration is a form of
malpractice.
Learner signature Date
Assessor declaration
I certify that the evidence submitted for this assignment is the learner’s own. The
learner has clearly referenced any sources used in the work. I understand that false
declaration is a form of malpractice.
Assessor signature Date
Date of feedback to learner
**Any resubmission evidence must be submitted within 15 working days of learners receiving
assessment feedback
Deadline Date submitted
Targeted
criteria
Criteria
achieved Assessment comments
General comments
Learner Declaration
I certify that the evidence submitted for this assignment is my own. I have clearly
referenced any sources used in the work. I understand that false declaration is a form of
malpractice.
Learner signature Date
Assessor declaration
I certify that the evidence submitted for this assignment is the learner’s own. The
learner has clearly referenced any sources used in the work. I understand that false
declaration is a form of malpractice.
Assessor signature Date
Date of feedback to learner
**Any resubmission evidence must be submitted within 15 working days of learners receiving
assessment feedback
Higher Nationals - Summative Assignment Feedback Form
Student Name/ID
Unit Title Unit 1: Business and the Business Environment
Assignment Number 2 Assessor Ms. Sabrina Tsang
Submission Deadline 13rd December 2021 Date submitted
Re-submission Deadline Date re-submitted
Assessor Feedback:
Grade: Assessor Signature: Date:
Learner Signature: Date:
Resubmission Feedback:
Grade: Assessor Signature: Date:
Learner Signature: Date:
Internal Verifier’s Comments:
Signature & Date:
Student Name/ID
Unit Title Unit 1: Business and the Business Environment
Assignment Number 2 Assessor Ms. Sabrina Tsang
Submission Deadline 13rd December 2021 Date submitted
Re-submission Deadline Date re-submitted
Assessor Feedback:
Grade: Assessor Signature: Date:
Learner Signature: Date:
Resubmission Feedback:
Grade: Assessor Signature: Date:
Learner Signature: Date:
Internal Verifier’s Comments:
Signature & Date:
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