This business plan covers the operations, objectives, goals, and financial projections of Buffet Cafe in London, UK. It includes a description of the products and services offered, market information, operational plan, growth strategies, and financial information.
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Table of Contents INTRODUCTION...........................................................................................................................3 MAIN BODY...................................................................................................................................3 CONCLUSION...............................................................................................................................3 REFERENCES................................................................................................................................4
INTRODUCTION Business plan is said to be document of an organisation created by it describing its operations, objectives, goals and financial projections. It helps the business creating effective strategies for growth and development of business and for determining its future fiscal needs (Chofreh, Goni, and Klemeš, 2017). Within this project, business of Cafeteria is going to to taken into consideration named Buffet Cafe for demonstrating different aspects of this report. The report will cover business plan of the cafeteria and will demonstrate its different aspects. MAIN BODY Type of business In this business plan, the business of cafeteria is taken into account named Buffet Cafe which is small medium size organisation in the city of London, United Kingdom. In this respective business, the owner of the cafe can create a safe space as well as a pleasant environment for people who seek it(Chofreh, Goni, and Klemeš, 2018). It also gives space to people for getting socialised and the owner can make it brand if it wants. Description of product or service The products and the services that are offered by Buffet Cafe include a wide variety such as Cake, Coffee, Pastries, Pattize, Tea, Pasta, Pizza, Sizzler, Donuts, Sandwich and many more. The respective cafe is providing combination of healthy and tasty food. There is increasing awareness of healthy food within the market place therefore, this cafe will provide food which includes tasty as well as healthy veggies in it which makes the food more tasty and healthy for the customer-base. These food and beverages will be priced at value-based pricing strategy which will help the cafe in maximising the profitability within organisation through researching and analysing perceptions of customers regarding price of food products. Objectives These are the specific and measurable outcomes that organisation hope to maintain while growing their business(El Mohadab,Khalene,and Safi, 2017). In context to Buffet Cafe, the organisation has also set its objectives for maintaining effective profits within business and these objectives are given as below:
To increase customer satisfaction by 15% in a year through offering tasty and healthy food and beverages to the target-base for enhancing the value of products. To extend the selling of healthy and tasty food and beverages products by 10% in a year in order to capture a large number of market share. Market information According to the present situation of the market, there is an increase in health awareness among the people that enhances the demand of healthy food and beverages products which provides opportunity to the cafe(González-Rojas, and Ochoa-Venegas, 2017). By understanding the perceptions of the customer-base regarding healthy food, the cafe is making a twist in fast food of healthy and tasty veggies. The increase in demand for fast food among people makes it more demanding among customers. The target market for the respective business of cafe is age group of people between the age of 16 to 45 years. Operational plan It is a practical document that helps an organisation in outlining the core activities as well as targets that will be undertaken by a business during a specific period of time. This plan will also help the owner of Buffet Cafe in identifying the areas which are not generating as much revenue as they should or are causing losses and also facilitate the owner in establishing what requires to change. By making operational plan, the cafe can easily manage its inventories and organisational resources in an effective as well as efficient manner(Langenwalter, 2020)(Riku, and Setyohadi, 2017). This type of plan also provides a comprehensive guide of daily operations the human resources within cafe require to take into account for accomplishing its long-term objectives. Strategy for growth/development In order to maintain long-term profitability and sustainability within cafe, the owner of Buffer Cafe has designed some strategies for the growth as well as development of the business. The owner of the cafe gas decided to do effective hiring of its employees and putting them together as an efficient team. The cafe should develop effective business strategies so that it can capture a large number of customers with first-time promotions(Samiei, and Habibi, 2020). The cafe will also have a constant social media presence in order to be active on those platforms on which the customers remain active for several hours.
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Financial information With daily cash flows as well as continuous business transactions, it is necessary for the cafe to carefully monitor and manage business finances as it gives a aspect of decision-making at most of the levels of business(Sax, and Andersen, 2019). The financial information for Buffet Cafe is given as below: Start-up costs for cafe: Sales = $ 500000 for 5000 units Cost of sales = $ 170000 Commercial space (land) = $ 150000 Renovation and décor = $ 230000 Kitchen appliances = $ 115000 Furniture = $ 40000 Cafe technology (software) = $ 40 per month and for hardware = $ 450 Fixed cost= licenses and permits = $ 41500 Insurance coverage = $ 1000 Variable expenses = administrative charges = $ 1850 marketing = $ 200 Insurance coverage = $ 10000 salary = $ 30000 Utility expenses = $ 20000
Justification for choice of business Within this project, the business of cafe has been chosen and the reason behind choosing such business is that nowadays coffee shops are extremely profitable because of the great margins of the profits and low cost of the inventory(Sutduean, Singsa,and Jermsittiparsert, 2019). Because of this, effective management of the costs will ensure the cafe is a success. The cafe is a place which provides the feeling of relaxation and comfort to the people. CONCLUSION From above explanation of report, it has been concluded that business plan is a significant roadmap for the success and growth of a business. Within this project, a business plan of cafe has been discussed in which there has been a description of products and services offered to customers is included. It has also been covered objectives, market information along with operational plan of the business. Moreover, this project has also covered strategies for growth or development of business as well as financial information and justification for chosen business.
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REFERENCES Books and Journals Chofreh, A.G., Goni, F.A. and Klemeš, J.J., 2017. Development of a roadmap for Sustainable Enterprise Resource Planning systems implementation (part II).Journal of cleaner production,166, pp.425-437. Chofreh, A.G., Goni, F.A. and Klemeš, J.J., 2018. Evaluation of a framework for sustainable EnterpriseResourcePlanningsystemsimplementation.Journalofcleaner production,190, pp.778-786. El Mohadab, M., Khalene, B.B. and Safi, S., 2017, November. Enterprise resource planning: Introductory overview. In2017 International Conference on Electrical and Information Technologies (ICEIT)(pp. 1-4). IEEE. González-Rojas, O. and Ochoa-Venegas, L., 2017. A decision model and system for planning andadaptingtheconfigurationofenterpriseinformationsystems.Computersin Industry,92, pp.161-177. Langenwalter, G.A., 2020.Enterprise resources planning and beyond: integrating your entire organization. CRC Press. Riku, M.O. and Setyohadi, D.B., 2017, August. Strategic plan with enterprise architecture planning for applying information system at PT. Bestonindo Central Lestari. In2017 5th International Conference on Cyber and IT Service Management (CITSM)(pp. 1-6). IEEE. Samiei, E. and Habibi, J., 2020. The mutual relation between Enterprise resource planning and knowledgemanagement:Areview.GlobalJournalofFlexibleSystems Management,21(1), pp.53-66. Sax, J. and Andersen, T.J., 2019. Making risk management strategic: Integrating enterprise risk management with strategic planning.European Management Review,16(3), pp.719- 740. Sutduean, J., Singsa, A.,and Jermsittiparsert, K., 2019. Supply chain integration, enterprise resource planning, and organizational performance: The enterprise resource planning implementationapproach.JournalofComputationalandTheoretical Nanoscience,16(7), pp.2975-2981.