Building an E-commerce Presence

The assignment content discusses the importance of building an e-commerce presence through websites, mobile sites, and applications. It highlights the role of website design in influencing customer behavior, with factors such as user-friendliness, hedonic or utilitarian design, and social presence affecting trust and sales. The articles also emphasize the need for organizations to align their website design and strategies to achieve their goals.

Building an e commerce presence: websites, mobile sites and Application:
Article 1:
E-commerce is the term that integrates internet medium with the business functioning. It has
been analysed that businesses these days are using the internet facilities to cater the services to
the market. It has analysed that development of technology is affecting the recent development
and changes in the E business. It has been analysed that there are some factors of the websites
that affect the usage behaviour of the customers. As far as the banking industry is concerned, it
has been analysed that more and more customers uses websites these days to make transactions.
Even these websites have different option for transaction. Thus, there are some of the designing
factors that affect the behaviour of the customers. If the websites are user friendly then it is more
used by the customers. In this case, banking industry is considered which is very competitive in
nature. Thus, they have to make their online presence very differently. Thy have to use either
hedonic or utilitarian design to develop the websites.
References:
Al-Qeisi, K., Dennis, C., Alamanos, E. and Jayawardhena, C., 2014. Website design quality and
usage behavior: Unified Theory of Acceptance and Use of Technology. Journal of Business
Research, 67(11), pp.2282-2290.
Article 2:
It is very much required by the business these days to use online mediums to serve the market as
most of the people prefers to purchase and look for the things on internet. Online shopping is the
most popular form of shopping these days. In this research it has been analysed that the social
presence is an important part of business. It is very much important for the companies to show
their social presence. There is another aspect that has also been discussed which us related to
trust amongst the customers. It is analysed that the strong social presence of the companies are
the basis of creating trust amongst the customers. Most of the managers in the company thinks

that there is no ROI in the investment that is done for social presence but as it affects the trust
factors, it means that it has great impact on the sales as well as the image of the company.
References:
Ogonowski, A., Montandon, A., Botha, E. and Reyneke, M., 2014. Should new online stores
invest in social presence elements? The effect of social presence on initial trust
formation. Journal of Retailing and Consumer Services, 21(4), pp.482-491.
Article 3:
Designing websites is the very critical function that needs to be conducted by the organizations.
It not only affects the shopping and purchase behaviour of the person but also affects the
experience of the people. Example of a museum website can be taken to understand the topic in
depth. It has been analysed that website design and strategies of the organizations need to be
aligned so that the designs can be used to attain the gaols of the company. In museum, the main
aim is to attract the visitors, the website should be designed in a way that develop curiosity
among the visitors to visits the place. The major aim of that website is to change the online
surfers into the actual visitors of the place.
References:
Pallud, J. and Straub, D.W., 2014. Effective website design for experience-influenced
environments: The case of high culture museums. Information & Management, 51(3), pp.359-
373.