E business systems Assignment PDF

Running head: E BUSINESS SYSTEMS
E business systems
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Author Note

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Week 3: Building an E-commerce Presence
3.1. Developments in e-commerce:
To maximize the customer experience, Turban et al. (2018) have drawn the example that the
recent development where the world has been more comfortable with online shopping. However, as
an internet retailer, businesses have disadvantages such that no one can physically investigate the
products. This emptiness can be filled up with detailed product descriptions and more bullet points
that detail the specifications at once.
3.2. Some ecommerce strategies:
According to Grbovic et al. (2015) establishing brand identity is another strategy to create e-
commerce presence that affects organizational outcomes and processes. This includes colour scheme
and logo to a language used and complete website design. Next trust is needed to be built. Here,
individuals never provide credit card information to people that never had confidence in. Then, there
is enabling of searchability. Irrespective of the reason people visit ecommerce site to browse or
search for something, one must do anything to hunt a simple process. Further, the businesses must be
mobile-friendly. Online shopping not only takes place in computers.
Hence they must assure that every customer must have a straight-forward experience. Then
there must be optimising of the checkout process. The organizations must not let their potential
customer fill up their shopping carts to stop because of confusion and complexities. They must check
various steps clear by the help of a progress indicator and help customers to navigate forward or
backward during this process. Again they must design every information forms keeping simplicity in
track. They must ask for needed information and make various errors in entry understandable. They
must move go above and beyond. Here, people have remembered different quality service. In this
businesses must be investing in hardcore customer service, offering a same-day shipping option

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having free shipping, providing an essential gift wrapping and communicating with more personality
and high professionalism mitigating legal, ethical, social and cultural issues.
3.3. Developments of e-business plans:
Further, Wang, Li and Chau (2018) mentioned that the first step writing e-business plan has
been to decide what type of experience has been needed by their online customers. Business must
think about their current state along with their future situations. The e-commerce plans begin with
website goals, and they must find out the targeted customers, their necessities and the ways they can
buy the products from the site. Those primary questions asked and answered early must determine
how much money and tome is needed to maintain and develop the online presence. Secondly, they
must decide what services of products have been offered, how they display and position them and
provide both offline and online purchasing and handle returns and shipping. Moreover, they must not
overlook the necessities of customers to reach those live persons. As they decide to sell online, they
require shopping cart components. These indicate the meanings of handling processing of credit card
and order the organized fulfilment process. At last, they must create any fantastic website. Their
people must not assume that they must find their won. As business needs to develop a constant flow
of traffic to their site, it has been essential to plan and maintain the multifaceted and ongoing
promotional strategy that is carefully targeted to the users.
References:
Grbovic, M., Radosavljevic, V., Djuric, N., Bhamidipati, N., Savla, J., Bhagwan, V., & Sharp, D.
(2015, August). E-commerce in your inbox: Product recommendations at scale.
In Proceedings of the 21th ACM SIGKDD International Conference on Knowledge
Discovery and Data Mining (pp. 1809-1818). ACM.
Turban, E., Outland, J., King, D., Lee, J. K., Liang, T. P., & Turban, D. C. (2018). Business-to-
Business E-Commerce. In Electronic Commerce 2018 (pp. 123-166). Springer, Cham.

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Wang, M., Li, X., & Chau, P. Y. (2018). Leveraging Image-Processing Techniques in E-Commerce
Empirical Studies: An Example of Product Photo's Impact on Online Click-Through.