Building A Sustainable Organization: Benefits, Demerits, Types of Innovation, and Importance

This article discusses the benefits and demerits of building a sustainable organization, types of innovation, and the importance of sustainable business. It also highlights the contributions of organizations like BIOeCON in environmental sustainability.

Building Sustainable
Organisation

Table of Contents
INTRODUCTION ..........................................................................................................................1
Benefits of sustainable organisation.......................................................................................1
Demerits of sustained organisation........................................................................................2
Types on innovation...............................................................................................................2
Importance of sustainable business .......................................................................................3
Reflection...............................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES ...............................................................................................................................7

INTRODUCTION
Sustainable organisation can be refer to the group of people that work together with the
aim of advance sustainability. Sustainability is a practice of maintaining the resources and use
them as it can fulfil the present needs as well availability of resources should be maintained for
future use also. In this competitive era, the well established and struggling organisations have
understood the importance of sustainability so they are working in a manner with innovative
strategies by making it a concern. A biggest example of a independent private firm working in
this context is BIOeCON who converting large hydrocarbon molecules into valuable molecules
which can be used by the chemical and fuel industry. (Ahmad and et. al., 2018). They are
working with unique strategy and producing Eco-friendly fuel from biomass residues.
Ecological motives behind implementing strategies for sustainability includes, reduction of food
and water wastage, reduction of biodegradable waste, pollution and conservation of energy and
resources. And economical benefit behind sustainability strategies includes, proper management
of wastage in effective manner, providing leftover food to them who are in need, generation of
revenue and cost reducing potential in commercial firms. The Biomimicry Institute is an
organisation from Montana, US; founded in 2006 by Bryony Schwan. Biomimicry is a
innovative approach which aims to create products, processes and policies which are beneficial
for surviving life on earth.
PART-A
Benefits of sustainable organisation
 Competitive advantage- There are many options available in the market for the
consumers according to their choice. Increased competition in the market encourage
people to think differently and produce a unique product so that the consumers attracted
towards their product and get curious to try the product. Nowadays people knows the
importance of nature and its resources so they prefer to use eco-friendly product and
intentionally contribute to environmental sustainability. BIOeCON is contributing by
producing eco-friendly fuels that are highly used by public transport buses in urban areas.
(ARIFF and ALI., 2018).
 Cost reduction- Every organisation tends to produce quality product with minimum cost.
Sustainable products are produced by using waste material as a raw material. Raw
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material are easy and cheap to purchase for the organisations as they are wastage and of
no use for the general people. Organisation works from lower to upper grade to achieve
production in a sequential manner. The BIOeCON also worked with the same strategy
and saved lots of money in purchasing of raw material while spend the money in
purchasing of expensive and useful machines (He and et. al., 2018).
 Waste reduction- Every small and big organisation working in favour of producing
products from waste have the intention of reducing the waste and producing the finished
goods. Finished goods produced are absolutely safe and useful for the consumers. In
order to conserve the environment from harmful wastes and harmful radiations constantly
enhancing global warming in the environment, it is important to take some responsibility
towards environmental protection. 3R's strategy that is, Reduce, Reuse, Recycle
introduced by ecologists have played vital role in conserving the environment and
decrease the waste disposal. The polymeric biomass residues waste generated by the
plastic producing factories is being collected and recycled by BIOeCONorganisation.
Demerits of sustained organisation
 Time consuming- It is a lengthy process of converting waste product into a useful one
(Lozano, 2022). This process needs to separate out biodegradable and non-biodegradable
wastes first. And then process the useful raw waste for producing sustainable goods.
 Need high investments- The organisation needs techniques to operate and new
technologies for producing the desired product. The machines required for new
manufacturing procedure are not easily available in the market and needs to modified by
engineers in a required manner. So for the establishment of organisation, huge investment
is needed to be make.
 Complex model- Running of sustainable organisation for a long time period is a difficult
task. As in recent time, consumes are more attracted towards new innovation (Muriithi.,
2021). And it is not possible for sustainable firms to produce innovative products from
waste on a regular basis. And every organisation ultimately works for making profit.
Types on innovation
The sustainable business uses various innovative ideas for their continuous existence.
There are mainly four types of innovation on the basis of requirement of funds need to establish
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the ideas. The innovation idea which needs less funds are easy to establish while high market
ideas are difficult to establish due to needs of high cost and complexity in implementation.
 Architectural innovation- This innovation refers to the innovation of a new
product by using existing technology in order to attract make new customers and
attract those consumers who were not using the product before. By using this
technology the organisation have capability to create a new market and make a
new craze amongst consumers. For example, watches company started using
existing technology of cell phone and modified simple watches into smart ones by
adding up many advanced features in the watch.
 Radial innovation- In this type of sustainable business, the organisation comes
up with a brand new idea that has not been used before by anyone. The new
innovation is being invented by using new technique and new model (Rabal-
Conesa and et. al., 2021). The designs made by the company is modified in such a
manner that it attracts the consumers and simplify their work in any manner. By
this strategy, the consumers started feeling the essentiality of the new invented
device just to make their work easy.
 Incremental innovation- In this type of innovation, organisations focus on create
small improvements in existing products or services. The changes are mainly
made to improve the efficiency, productivity of the product. By updating the
product, the organisation can make continuos profit and able to exist for long time
in the market. For instance, Gillette razor company still existing in the market as it
keeps upgrading its strategies by adding blades to its razors, by adding then
feature of pivoting head, by making special razors for female's sensitive skin, etc.
 Disruptive innovation- Disruptive innovation is a innovation that adds a new
vale to the existing market or creates a completely new market. Th (Rusyani and
et. al., 2021)rough disruptive innovation, the product or services can be easily
afforded by broader population that was previously limited to the highly
sophisticated populations only. For example, Netflix is a classic example which
initially offered services through DVD-by-mail and later started worked on online
platform and reached to all class consumers through subscription-based
streaming.
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Importance of sustainable business
 Promote green community- Sustainable businesses are promoting reduction of
environmental waste and involved in the recycling of the product rather than disposing it
(Suárez-Eiroa and et. al., 2019). The contribution made by these sustainable organisations
are remarkable and also helps in promoting the people to use environment friendly
products. The organisations keep working in modifying their products in a manner that
they seek attention of the consumers. And as well these innovations lead to making big
profits to the companies that is why investors are showing their interest in this business
and make big revenue from the market.
 Increases opportunities- The investors are showing great interest in making investment
in sustainable businesses. As the investors are amazed by seeing the preference of
population towards the sustainable products than the non-sustainable ones. And when a
business give good revenue and better outcomes it increases the interest of investors
towards the business to invest more and at large extent in order to make profit (Sugandini
and et. al., 2019).
 Increases productivity- For the productivity of sustainable products, the raw material
used be the organisations is already a waste for other companies. So the organisation does
not need to spend more money for purchasing of raw material and saves the lot of money.
The money saved by the sustainable organisations are used by them in purchasing of
heavy and expensive machines that help them to produce products in large amount
efficiently. BIOeCON saves money by collecting the polymeric biomass wastes from
various locations and use them.
 Saves environment- Sustainable organisations are contributing in a vast manner by
processing the wastes and making something useful from it. By collecting the waste from
different dumping yards of different regions and then analyse the bio-degradable waste
and degradable waste and then by separating them is the best way to save the
environment and recycle the waste. As these organisations work for human betterment so
many governmental bodies also support them and provide subsidiaries and other benefits
to the company (Swanson and Bruni-Bossio., 2020).
 Employment opportunities- Every organisation needs employees to support and manage
the operations of the company. Sustainable business is the type of business which needs
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high number of human employees than machine to get their work done. And it is
emerging business as it is encouraging more investors to invest in this business for the
sake of the protection of environment. The business seems to give better revenues to the
businessmen with less amount of investing fund.
 New customers get attracted- In recent times, same product is being manufactured by
different brands with minor or major modifications in it to attract the customers for using
the particular product. In case of sustainable products the competition get reduce because
of the unique approach of product manufacturing. Through waste material, the product
produced is entirely different and unique for the consumers than the ones which are
already available in the competitive environment in market.
PART-B
Reflection
 Description- Before starting my work I decided to make an approach to complete the
work on time. By following the approach I was able to complete my work timely and got
some extra time to check the quality of work done by me. Then I found some sections of
my work were not up to the point and needed some changes. So I modified them and
make them appropriate (Usmani and et. al., 2021). Work done by me was divided in to
different sections that eased me to go through it section-wise and made changes
accordingly without any confusion or mess.
 Feelings- When I started planning about the work, I felt it boring as it was difficult to
think the usage of such a waste material and didn't got any idea about remaking the
product. So once I decided to quit. But then I googled about the organisations that are
working with the plan of recycling. I got astonished by reading the innovations made by
them and it encouraged me to think more innovatively to achieve the task.
 Evaluation- After discussing the topic with my teachers, I found it so easy and
convenient to work for the topic. My teachers guided me to do some research regarding
the topic and then I found it so amazing as I got to know some important facts and
concepts.
 Analysis- I analysed that sustainable businesses are doing very good in conserving
environment and it amazes me to know that how they are innovatively converting the
waste into useful products. After reading the whole scenarios I understood the importance
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of such organisations on the planet. The BIOeCON company is able to get a global
recognition by recycling millions of kg of biomass wastes into useful fuel which is used
by the buses in cities. It is a better idea to convert something useless thing into a useful
one in a manner that it does not harm the environment.
 Conclusion- In my opinion if the project given to me was a practical one then the
theoretical, it will enhance more knowledge. Visiting the place would give me more
exposure and clear illustrations about the theory learnt by me (Usmani and et. al., 2021).
 Action plan- From now onwards, I have decided to take projects seriously from the very
beginning and try to gather practical information regarding the topic as much as possible.
By visiting the organisations I will try to understand the topic closely and prepare a report
about the extra knowledge and on my perception what changes I expected to bring
towards the betterment of organisation, according to my opinion what plans should be
adopted by company.
CONCLUSION
From the above discussion it has been concluded that the sustainable organisations are
working for the betterment of environment and how it bring positive changes to the nature. It
also been studied that the governmental bodies also support these organisations by raising funds
and provide them place to perform operations. Through sustainable businesses, the investors are
able to make big profits due to population's increased interest towards the organic and recycled
products. Organisations like BIOeCON contributing largely towards protection of environment
by converting biomass wastes into transportation fuels and chemicals. By using biomass refining
processes it become possible to crate the right building blocks in the favour of the production of
ecological chemicals and transportation fuels.
REFERENCES
Books and Journals
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Ahmad, S., Wong, K.Y., Tseng, M.L. and Wong, W.P., 2018. Sustainable product design and
development: A review of tools, applications and research prospects. Resources,
Conservation and Recycling, 132, pp.49-61.
ARIFF, A.M. and ALI, A., 2018. THE ROLE OF TRANSPARENCY AND MANAGEMENT
INTEGRITY IN ORGANISATIONAL SUSTAINABILITY. EDITORIAL BOARD.
He, F., Miao, X., Wong, C.W. and Lee, S., 2018. Contemporary corporate eco-innovation
research: A systematic review. Journal of Cleaner Production, 174, pp.502-526.
Lozano, R., 2022. Organisations and Their Contribution to Sustainability. In Toward Sustainable
Organisations (pp. 19-38). Springer, Cham.
Muriithi, S.M., 2021. Organisational Culture: The Root of Sustainable Competitive Advantage.
Rabal-Conesa, J., Jiménez-Jiménez, D. and Martínez-Costa, M., 2021. Organisational agility,
environmental knowledge and green product success. Journal of Knowledge Management.
Rusyani, E., Lavuri, R. and Gunardi, A., 2021. Purchasing Eco-Sustainable Products:
Interrelationship between Environmental Knowledge, Environmental Concern, Green
Attitude, and Perceived Behavior. Sustainability, 13(9), p.4601.
Suárez-Eiroa, B., Fernández, E., Méndez-Martínez, G. and Soto-Oñate, D., 2019. Operational
principles of circular economy for sustainable development: Linking theory and
practice. Journal of cleaner production, 214, pp.952-961.
Sugandini, D., Effendi, M.I., Thamrin, H.M. and Priyadi, U., 2019. From Environmental
Knowledge to Conservation Behaviour. Calitatea, 20(172), pp.101-107.
Swanson, L.A. and Bruni-Bossio, V., 2020. The emergence and devolution of sustainable
organisations. International Journal of Innovation and Sustainable Development, 14(1),
pp.30-48.
Usmani, Z., Sharma, M., Awasthi, A.K., Sivakumar, N., Lukk, T., Pecoraro, L., Thakur, V.K.,
Roberts, D., Newbold, J. and Gupta, V.K., 2021. Bioprocessing of waste biomass for
sustainable product development and minimizing environmental impact. Bioresource
Technology, 322, p.124548.
Villamil, C., Schulte, J. and Hallstedt, S., 2022. Sustainability risk and portfolio management—A
strategic scenario method for sustainable product development. Business Strategy and the
Environment, 31(3), pp.1042-1057.
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